The course is included in these curricula and study modules
Marketing and communication (fe 2002 - 2004) - Marketing and communications
Level/category
Teaching language
Swedish
Type of course
Compulsory
Recommended year of study
2
Total number of ECTS
6 cr
Competency aims
Aim of the course is to provide knowledge and experience to meet the challenges in a company's environment.
Learning outcomes
To provide an increased understanding of the role of services in successful businesses, both from a strategic and an operational point of view.
Course contents
- Service Quality
- Relationship Marketing
- Networks
- Strategic and Operational aspects of customer relationships
Prerequisites and co-requisites
Basic course in marketing
Professional studies in marketing
Additional information
Principles for evaluation is informed later
Recommended or required reading
Grönroos, C. (2002): Sevice Management och Marknadsföring - En CRM ansats, Liber Ekonomi, Malmö
Study activities
- Lectures
- Group work
- Assignments
- Presentations
- Project work
- Individual work
Workload
- Total workload of the course: 0 hours
- Of which autonomous studies: 0 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
Written tests
Examiner
Rosenbröijer Carl-Johan
Home page of the course
WebCT
Group size
No limit
Assignments valid until
Until further notice