The course is included in these curricula and study modules
Marketing and communication - Marketing and communications
Level/category
Extension studies
Teaching language
Swedish
Type of course
Compulsory
Recommended year of study
2
Total number of ECTS
6 cr
Learning outcomes
Marketing Communications provide a core activity so that all parties can understand the intentions of others and appreciate the value of the goods and services offered.
Course contents
- integrated communications
- branding
- how market communications work
- target groups
- media planning
Prerequisites and co-requisites
Basics in Marketing
Recommended or required reading
Optimal marknadskommunikation
M.Dahlen, F.Lange
Liber Ekonomi 2003
ISBN 91-47-06573-7
Study activities
- Lectures
- Group work
- Counselling
- Presentations
- Written report
- Individual work
Workload
- Total workload of the course: 0 hours
- Of which autonomous studies: 0 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
Written tests
Examiner
Willför Christel
Home page of the course
hanseweb.arcada.fi/willforc
Group size
No limit
Assignments valid until
Until further notice
The timetable of the course
06.02 - 13.04.2006