The course is included in these curricula and study modules
Level/category
Teaching language
English
Type of course
Optional
Cycle/level of course
First
Recommended year of study
2
Total number of ECTS
10 cr
Competency aims
Customer-centric competence
Learning Competence
Technological Competence
Innovation and Development Competence
Learning outcomes
Upon completion of this study entity:
You have a solid foundation in the fundamentals of
web development, including the importance of
wireframing, content development, prototyping, and
testing ideas with customers. (knowledge)
You have a good understanding of the significance of
content and SEO in creating user-centric websites,
as well as the importance of web analytics and data-
driven decision making in website design and
development. (knowledge)
You have proficiency in the process of usability
testing, including a range of tools and techniques
to assess website functionality. (knowledge)
You can innovate new concepts, create content maps,
wireframes, and use CMS and other development tools
to create customer-oriented websites (skill)
You are skilled in implementing effective SEO
strategies to enhance website visibility on search
engines, as well as techniques for lead generation
and conversion rate optimization (skill).
You work with a customer oriented mindset, display
curiosity in teamwork, and present views and
arguments constructively in a professional context
(approach)
You have an open mindset to experiment, a
willingness to learn different tools and methods to
optimize websites for a better customer experience
(approach)
Course contents
- CMS
- sketching and wireframes
- prototyping
- website development
- SEO
- CRO and lead generation
- lead generation
- web analytics
- usability tests
Study activities
- Lectures - 50 hours
- Individual- and group instruction - 5 hours
- Small-group work - 5 hours
- Project- and production work/artistic activities - 40 hours
- Individual studies - 0 hours
- Internet-based studies - 33 hours
Workload
- Total workload of the course: 133 hours
- Of which autonomous studies: 133 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
- Demonstrations and proficiency exams
- Essays, reports, productions and portfolio
Assessment requirements
Assignments and final project as presented in
itslearning.
Teacher
- Blomster Marika
- Forsström Mikael
- Gray Pamela
- Nyberg Janne
Examiner
Forsström Mikael
Home page of the course
Group size
No limit
Assignments valid until
12 months after course has ended
Assessment methods
- Date will be announced later - Demonstrations and presentations
- Date will be announced later - Reports and productions