The course takes place in period

  • 1 (2021-08-01 to 2021-10-24)
  • 2 (2021-10-25 to 2021-12-31)

Level/category

Extension studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

3

Total number of ECTS

5 cr

Competency aims

Within this study unit we will focus on the
following competencies:

Customer-centric Competence

Fact-based decision making Competence

Communicative and Social Competence

​Learning Competence

SDG's in focus: 4,8,9,12

Learning outcomes

Once you have completed the study unit you will
have..

  • learned the basics of design thinking and
    service design as well as methodologies and
    approaches currently used as best practices in
    business environment. (knowledge, skills)
  • know how to think about the behavioural
    touchpoints a user may have within a company, and
    how those touchpoints can be better designed to
    support a more comprehensive and purposeful
    customer experience (business value).(attitude,
    skill)
  • students will learn to think about narrative
    structures, and consider products and services in
    a larger, experiential context. (attitude, skill)

Course contents

Group work in workshops designed as a service
design process. And individual selfstudies of
ebook and articles.
Contents

  • design thinking
  • service design
  • buyer persona
  • customer journey mapping
  • storytelling
  • scenario development
  • prototyping

Prerequisites and co-requisites

Basic business study units need to be completed,
especially marketing + 20 completed from the subject
module.

Additional information

This study unit is the second unit of the module
Digital Transformation. The module is planned to
be taken as a whole 15 credits package. The other
two units are called Strategies in a Digital
Economy and Customer experience Management. THIS
STUDY UNIT IS STUDIED ON CAMPUS (if not restricted
by authorities) and it stretches one week
into Period 2.

Recommended or required reading

This is Service Design Thinking : Basics-Tools-
Cases
Stickdorn, Marc ; Schneider, Jakob
BIS Publishers 2012. 1st ed
Ebook Central Yrkeshögskolan Arcada - Arcada
Finna

Material in itslearning

Various blogs, websites and handbooks on the web

Study activities

  • Lectures - 20 hours
  • Excursions and demonstrations - 10 hours
  • Practical exercises - 30 hours
  • Project- and production work/artistic activities - 15 hours
  • Individual studies - 35 hours
  • Internet-based studies - 25 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Exams (written-, oral-, home-)
  • Essays, reports, productions and portfolio

Assessment requirements

To pass the study unit the student should pass the
following examinations:
Book assignments; online quiz, article
assignments
Workshop activity, productions and reflective
dialogue
Reflective article assignments
DETAILED INFORMATION ABOUT EXAMINATION WILL BE
TOLD DURING MANDATORY INTRODUCTION LECTURE.This
study unit is consisting of practical learnings
and dialogues during workshops that will be
assessed.

Teacher

  • Kietz Tove
  • Tigerstedt Christa

Examiner

Kietz Tove

Group size

No limit (41 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2021-08-09 to 2021-08-29

Assessment methods

  • Date of examination will be announced later - Exams
  • Date will be announced later - Reports and productions
Room reservations
Date Time Room Title Description Organizer
2021-10-12 09:15 - 11:45 D4110 Service Design Workshop 1: Introduction and examination The Zoomlink is only for those staying home due to illness etc. https://arcada.zoom.us/j/63626064801?pwd=Wlkyd1YwTi9rKzFaM1A1cWsxMTZXZz09 Meeting ID: 636 2606 4801 Passcode: 340813 Kietz Tove
Tigerstedt Christa
2021-10-14 13:00 - 15:30 D4107-08 Service Design https://arcada.zoom.us/j/69664453753?pwd=M0VXck5ucGtkbjlrVGVNcE8xTlAzdz09 Meeting ID: 696 6445 3753 Passcode: 077449 Kietz Tove
2021-10-18 13:00 - 15:30 B522 Service Design Tove Kietz is inviting you to a scheduled Zoom meeting.   Join Zoom Meeting https://arcada.zoom.us/j/64888634275?pwd=NkFTRnpOdHBIODgycmdNTGhFRTlydz09   Meeting ID: 648 8863 4275 Passcode: 389620 One tap mobile +496971049922,,64888634275# Germany +496938079883,,64888634275# Germany   Dial by your location         +49 69 7104 9922 Germany         +49 69 3807 9883 Germany         +49 69 3807 9884 Germany         +49 69 5050 0951 Germany         +49 69 5050 0952 Germany         +49 695 050 2596 Germany Meeting ID: 648 8863 4275 Find your local number: https://arcada.zoom.us/u/cbrZ0iSEjK   Join by SIP 64888634275@109.105.112.236 64888634275@109.105.112.235   Join by H.323 109.105.112.236 109.105.112.235 Meeting ID: 648 8863 4275 Passcode: 389620   Kietz Tove
2021-10-21 13:00 - 15:30 D4109 Service Design 3. Creativity ws with a session (and guest, 13-13.40 approx) on use cases in the service sector for inspiration.  Creativity exercise related to your  ASL case to be handed in after session.   The session is on campus, but we have a Zoom link as well. (Guest session in Zoom, from Denmark) Join Zoom Meeting https://arcada.zoom.us/j/67957306732?from=addon Biström Dennis
Tigerstedt Christa
2021-11-03 14:00 - 16:00 F367 Service Design Robot Workshop. Sign up required, in its. We work in smaller groups. Biström Dennis
Edgren Johannes
Espinosa Leal Leonardo
Kietz Tove
Kuvaja-Adolfsson Kristoffer
Majd Amin
Penttinen Johan
Tigerstedt Christa
2021-11-04 14:00 - 16:00 F367 Service Design Robot Workshop. Sign up in its required. We work in smaller groups. Biström Dennis
Edgren Johannes
Espinosa Leal Leonardo
Kietz Tove
Kuvaja-Adolfsson Kristoffer
Majd Amin
Penttinen Johan
Tigerstedt Christa
2021-11-05 09:00 - 11:30 D4107-08 Service Design https://arcada.zoom.us/j/64477346205 Meeting ID: 644 7734 6205 Kietz Tove
2021-11-09 09:15 - 11:45 Service Design https://arcada.zoom.us/j/69695300229?pwd=Nzlsbi9YSlYzNE51QVZpNmk5RWlmdz09 Kietz Tove
2021-11-16 09:00 - 12:00 D4107-08 Service Design https://arcada.zoom.us/j/61703613066?pwd=VnJLZnVyK3FPNTRrK0sxcWthRTNSdz09 Meeting ID: 617 0361 3066 Passcode: 902085 Kietz Tove
Tigerstedt Christa
2021-11-23 09:00 - 11:45 D4107-08 Service Design https://arcada.zoom.us/j/69329761892 Meeting ID: 693 2976 1892 Forsström Mikael
Kietz Tove
Tigerstedt Christa

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