The course takes place in period

2 (2021-10-25 to 2021-12-31)

Level/category

Professional studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

3

Total number of ECTS

5 cr

Competency aims

The aim of the course is that the student knows
what it takes to
attract customers by creating valuable content for
the customer. The
student understands the difference between outbound
and inbound
marketing and learn the key components of planning
and creating an
effective inbound strategy. By understanding the
inbound
methodology and how it helps businesses attract,
convert, close and
delight customers, students will have the knowledge
to develop
solutions for any company that want to sustain
differentiation,
outperform the competition and secure financial
growth.

Learning outcomes

The student:

  • knows the means of an effective inbound
    strategy
  • knows different social media tools and is able
    to use these to reach
    and communicate with customers
  • is familiar with different Inbound marketing
    software platforms
  • can effectively use an inbound marketing platform
    to attract and
    convert customers
  • knows how to turn leads to profitable customers
  • is able to plan and launch contents for blogs and
    landing pages
  • can plan a digital onboarding process
  • can plan and execute a successful webinar
  • is able to use analytics to follow up on KPI?s

Course contents

  • SEO, Search Engine Optimization
  • Content strategy
  • Landing pages
  • Webinar platforms
  • Blogs
  • Social media promotion
  • Visual content
  • Hubspot Marketing Hub
  • Lead nurturing
  • Conversion paths

Prerequisites and co-requisites

20 cr completed from subject module.

Study activities

  • Lectures - 30 hours
  • Individual- and group instruction - 20 hours
  • Practical exercises - 20 hours
  • Project- and production work/artistic activities - 40 hours
  • Individual studies - 10 hours
  • Internet-based studies - 15 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

Demonstrations and proficiency exams

Assessment requirements

To pass the course the student should pass the
following
examinations:
Examination 1 ....
Examination 2.... etc.
(examinations include written examination tests,
demonstrations and
presentations, reports and produktions, essays, and
also presence at
specified occasions)

The examinations contribute to the final grade as
follows: ...

Teacher

Forsström Mikael

Examiner

Forsström Mikael

Group size

No limit (39 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2021-10-11 to 2021-10-20

Assessment methods

Date will be announced later - Demonstrations and presentations

Room reservations
Date Time Room Title Description Organizer
2021-10-26 12:30 - 16:30 Inbound Marketing Forsström Mikael
2021-11-02 13:00 - 16:00 F365 Inbound Marketing Forsström Mikael
2021-11-09 13:00 - 15:30 F365 Inbound Marketing Forsström Mikael
2021-11-16 13:00 - 16:00 F365 Inbound Marketing Forsström Mikael
2021-11-26 12:30 - 15:30 Inbound Marketing Forsström Mikael
2021-11-30 13:00 - 16:00 F365 Inbound Marketing Forsström Mikael
2021-12-07 12:30 - 16:00 F365 Inbound Marketing Forsström Mikael

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