The course takes place in period

3 (2022-01-01 to 2022-03-13)

Level/category

Professional studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

2

Total number of ECTS

5 cr

Competency aims

The aim of the course is that the student knows
the practice of optimizing and focusing on
strategies that
increase the quantity, quality and lifetime value
of a company's
marketing funnel.
The student is introduced to different digital
channels and can use
these to build awareness. The student
understands the difference between outbound and
inbound
marketing and manages to combine the best of both
worlds to raise
awareness and reach customers.

Learning outcomes

After completing the course, the student should:

  • Know the principles of growth marketing and
    growth hacking
  • Know the concept of inbound and outbound
    marketing
  • Be able to grow an audience and test various
    digital channels
  • Be able to see the advantages of a data-driven
    approach
  • Be able to calculate and report back on
    different growth metrics
  • Be able to develop strategies for a multi-
    device and multi-channel approach

Course contents

  • PPC
  • Social media campaigns
  • Content Marketing
  • Email marketing
  • Analytics
  • Growth marketing and growth hacking
  • Inbound and outbound marketing
  • landing pages

Prerequisites and co-requisites

Introducton to Marketing.

Recommended or required reading

Ward Mattias. 2016. Data driven marketing.
Ellis Sean. 2017. Hacking Growth: How Today's
Fastest-Growing
Companies Drive Breakout Success

Study activities

  • Lectures - 35 hours
  • Excursions and demonstrations - 10 hours
  • Individual- and group instruction - 5 hours
  • Practical exercises - 20 hours
  • Project- and production work/artistic activities - 40 hours
  • Internet-based studies - 23 hours

Workload

  • Total workload of the course: 133 hours
  • Of which autonomous studies: 133 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Demonstrations and proficiency exams
  • Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should accomplish
the following:

Hand-in assignments according to deadlines in
itslearning.

Teacher

Forsström Mikael

Examiner

Forsström Mikael

Group size

No limit (47 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2021-12-22 to 2022-01-06

Assessment methods

  • Date will be announced later - Demonstrations and presentations
  • Date will be announced later - Reports and productions
Room reservations
Date Time Room Title Description Organizer
2022-01-11 09:00 - 13:00 Growth Marketing Forsström Mikael
2022-01-18 09:00 - 13:00 Growth Marketing Forsström Mikael
2022-01-25 09:00 - 13:00 Growth Marketing Forsström Mikael
2022-02-01 09:00 - 13:00 Growth Marketing Forsström Mikael
2022-02-08 09:00 - 13:00 Growth Marketing Forsström Mikael
2022-02-15 09:00 - 13:00 Growth Marketing Forsström Mikael
2022-02-22 09:00 - 13:00 Growth Marketing Forsström Mikael
2022-03-01 09:00 - 13:00 F365 Growth Marketing Forsström Mikael
2022-03-08 09:00 - 13:00 F365 Growth Marketing Forsström Mikael

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