The course is included in these curricula and study modules
- Business administration 2013 (marketing) - Marketing
- Business administration 2014 (marketing) - Marketing
- Business administration 2015 (marketing) - Marketing
- Business administration 2016 (marketing) - Marketing
- Business administration 2017 (marketing) - Marketing
- Business administration 2018 (marketing) - Marketing
- Business administration 2019 - Marketing
- Business administration 2020 - Marketing
- Business administration 2021 - Marketing - advanced studies
- International business 2019 - Marketing
- International business 2020 - Marketing
- International business 2021 - Marketing - advanced studies
The course takes place in period
1 (2021-08-01 to 2021-10-24)
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
2
Total number of ECTS
5 cr
Competency aims
Upon completing the course students understand
the importance of developing a marketing strategy
and they understand the fundamentals of creating
customer value, branding and product strategy.
The students will also be knowledgeable in how to
conduct market research.
Learning outcomes
Upon completing the course students know the
critical components of marketing strategy and -
management and they can conduct or participate in
marketing research projects.
Course contents
Developing strategies, Collecting information and
estimating demand, conducting market research,
shaping the market offerings, connecting with
customers, building brands.
Prerequisites and co-requisites
Introduction to Marketing
Previous course names
None
Additional information
Attendance is highly recommended throughout the
course. The rules concerning attendance and
grading will be explained during the first
session.
The information given in this course description
is subject to change!
Recommended or required reading
Kotler, Philip & Keller, Kevin Lane: "Marketing
Management" 15th Global edition
Study activities
- Lectures - 35 hours
- Small-group work - 10 hours
- Project- and production work/artistic activities - 10 hours
- Individual studies - 80 hours
Workload
- Total workload of the course: 135 hours
- Of which autonomous studies: 135 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
- Exams (written-, oral-, home-)
- Assignments
Assessment requirements
Examination, assignments, maybe project
The details of assignments and ev. project will
be
given during the lectures, by email, and on Its
Learning.
Ther will be one bookexam during Period 1 and two
re-examinations during Period 2 and 3.
Teacher
- Kietz Tove
- Wehren Anna
Examiner
Kietz Tove
Home page of the course
Group size
No limit (48 students enrolled)
Assignments valid until
12 months after course has ended
Course enrolment period
2021-08-09 to 2021-08-29
Assessment methods
- Date of examination will be announced later - Exams
- Date will be announced later - Other assignments
Date | Time | Room | Title | Description | Organizer |
---|---|---|---|---|---|
2021-08-31 | 13:00 - 15:30 | Strategic Marketing and Research | Introduction lecture https://arcada.zoom.us/j/65601025678?pwd=RzdybjZmajcvekpkbFVMTndWNkZIZz09 Meeting ID: 656 0102 5678 Passcode: 353953 | Kietz Tove Wehren Anna |
|
2021-09-02 | 09:00 - 11:30 | B518 | Strategic Marketing and Research | https://arcada.zoom.us/j/68898207624?pwd=TFc5WDhFYVROUFlwTzFOTTRFS3VXZz09 Meeting ID: 688 9820 7624 Passcode: 105724 | Kietz Tove Wehren Anna |
2021-09-07 | 13:00 - 15:30 | Strategic Marketing and Research | https://arcada.zoom.us/j/63461799320?pwd=OXpBbmc3cDY4c2hYSk1CVU5LOC8vQT09 Meeting ID: 634 6179 9320 Passcode: 209571 | Kietz Tove Wehren Anna |
|
2021-09-09 | 09:00 - 11:30 | B518 | Strategic Marketing and Research | https://arcada.zoom.us/j/67749314365?pwd=RlFYc3RydUVudzFlWHMvKzJsY3orZz09 Meeting ID: 677 4931 4365 Passcode: 696944 | Kietz Tove Wehren Anna |
2021-09-14 | 13:00 - 15:30 | Strategic Marketing and Research | https://arcada.zoom.us/j/64845008804?pwd=b3N0cGxSb0w5T0h0VzFVa1dTT3Jqdz09 Meeting ID: 648 4500 8804 Passcode: 776191 | Kietz Tove Wehren Anna |
|
2021-09-16 | 09:00 - 11:30 | B518 | Strategic Marketing and Research | WORKSHOP IS ON CAMPUS! Only illness/quarantine is provided online possibility in Zoom. https://arcada.zoom.us/j/69739998884?pwd=WGVzSzRwM1UvNDd4YWNZYzM3ckdzUT09 Meeting ID: 697 3999 8884 Passcode: 897459 | Kietz Tove Wehren Anna |
2021-09-21 | 13:00 - 15:30 | Strategic Marketing and Research | Join Zoom Meeting https://arcada.zoom.us/j/68370465122?pwd=aTk2Nm9odktDYkRFUkEwK2g1SUtPUT09 Meeting ID: 683 7046 5122 Passcode: 665259 | Kietz Tove Wehren Anna |
|
2021-09-30 | 09:30 - 12:00 | B518 | Strategic Marketing and Research Workshop 2 ON CAMPUS | Zoom link is provided for those that due to illness/quarantine must stay at home. https://arcada.zoom.us/j/68628317483?pwd=VThiNGFyOGljbE9rVWt5dnZmdkFvQT09 Meeting ID: 686 2831 7483 Passcode: 642596 | Kietz Tove Wehren Anna |
2021-10-05 | 13:00 - 15:30 | Strategic Marketing and Research | Join Zoom Meeting https://arcada.zoom.us/j/61348777438?pwd=Wjlsa0JCenBNc255RERNZDFHRFNRZz09 Meeting ID: 613 4877 7438 Passcode: 147953 | Kietz Tove Wehren Anna |
|
2021-10-07 | 09:00 - 11:30 | B518 | Strategic Marketing and Research | https://arcada.zoom.us/j/67269451270?pwd=cHNHdjdsTG4rT0V3VWVxMVc2SDNrZz09 Meeting ID: 672 6945 1270 Passcode: 059327 | Kietz Tove Wehren Anna |
2021-10-12 | 13:00 - 16:00 | B518 | Strategic Marketing and Research - 2 guest lecturers | Tove Kietz is inviting you to a scheduled Zoom meeting. Join Zoom Meeting https://arcada.zoom.us/j/63314701308?pwd=R1hkay9JS25jS2ZRbWwvblBIOFpKZz09 Meeting ID: 633 1470 1308 Passcode: 786817 One tap mobile +496938079883,,63314701308# Germany +496938079884,,63314701308# Germany Dial by your location +49 69 3807 9883 Germany +49 69 3807 9884 Germany +49 69 5050 0951 Germany +49 69 5050 0952 Germany +49 695 050 2596 Germany +49 69 7104 9922 Germany Meeting ID: 633 1470 1308 Find your local number: https://arcada.zoom.us/u/cJIsnAOxA Join by SIP 63314701308@109.105.112.236 63314701308@109.105.112.235 Join by H.323 109.105.112.236 109.105.112.235 Meeting ID: 633 1470 1308 Passcode: 786817 | Kietz Tove Wehren Anna |
2021-10-14 | 09:00 - 11:30 | B518 | Strategic Marketing and Research | https://arcada.zoom.us/j/62509420525?pwd=amZORkxXenVRa1pWODUyQUNrWUdIdz09 Meeting ID: 625 0942 0525 Passcode: 445267 | Kietz Tove Wehren Anna |
2021-10-19 | 09:00 - 11:30 | Strategic Marketing and Research | Book Exam - online | Kietz Tove Wehren Anna |
|
2021-11-19 | 13:00 - 15:30 | Strategic Marketing and Research | Re-exam 1 - online | Kietz Tove Wehren Anna |
|
2021-12-07 | 13:00 - 15:30 | Strategic Marketing and Research | Re-exam 2 - online | Kietz Tove Wehren Anna |