Professional studies

Teaching language


Type of course


Cycle/level of course


Recommended year of study


Total number of ECTS

5 cr

Competency aims

The aim of the course is to understand the impact of the basic elements of tourist behavior and also know how to take legislation into account. This course gives you also an idea of how to analyze demand.

Learning outcomes

At the end of the course the student is expected to be able to understand how the consumer behavior effects service provider from planning to marketing and selling. The student must also know the legislation for tourism products. He/ she will also be familiar with some methods in marketing research.

Course contents

Tourism motivators
Tourist typologies
Purchase processes for customers
Principles for consumer behavior processes
Some qualitative and quantitative methods

Prerequisites and co-requisites


Previous course names

Konsumentbeteende inom turism 2014-2015

Additional information

Read criterias for evaluation.
At course start you will receive information of deadlines and assignments for this course.

re-exam 1 17.12.2016 12.00-15.00
re-exam 2 18.1.2016 11.15-14

Recommended or required reading

Christensen, Lars [et al.]2001. Marknadsundersökning : en handbok / Lund, Studentlitteratur
Swarbrooke & Horner. 2007.Consumer Behaviour in Tourism, Elsevier
Reisinger. 2009.International tourism ; cultures and behaviour. Elsevier.
Mills, J.E.&Laws,R.(ed).2004.Handbook of Consumer behavior,tourism and the internet.Binghamton:Haworth Hospitality Press
Pearce, Philip L.2011. Tourist Bahaviour and the Contemporary World. Aspects of Tourism. Channel View Publications.
Aunola,Elisa,Heikkinen V.A.2015.Visions of Hospitality and Tourism Business ( as e-book, ¤35,from Haaga-Helia)

Cbriera,Kozak,Ferraderia.2013.From tourist motivations to tourist satisfaction i International Journal of Culture,Tourism and Hospitality Research. Vol 7,iss 4 pp 411-424
Lalicic L.2014."Parets-to-be" and future holiday planning: What is it all about? I International Journal of Culture,Tourism and Hospitality of Research. Vol 8 iss:1 pp 48-57
Madupalli,R.K.,Poddar,A.2014.Problematic Customer and Customer Service Employee Retaliation

Study activities

  • Lectures - 30 hours
  • Excursions and demonstrations - 10 hours
  • Practical exercises - 20 hours
  • Project- and production work/artistic activities - 20 hours
  • Individual studies - 55 hours


  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

  • Exams (written-, oral-, home-)
  • Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should pass the following examinations:
Examination 1 exam 30 p
Examination 2 assignment 30 p
Examination 3 analysis assignment 20 p
Examination 4 assignment 20 p
All parts must be passed.
(examinations include written examination tests, demonstrations and presentations, reports and productions, essays, and also presence at specified occasions)
Your presence at study visits, guest speakers presentations and your group members presentations is obligatory, other vise takes -5p/occasion off.

The examinations contribute to the final grade as follows: max. 100 points, for to be graded is 50 points minimum needed
50-59=1, 60-69=2, 70-79=3, 80-89=4, 90-100=5


Aittoniemi Hellevi


Aittoniemi Hellevi

Group size

No limit

Assignments valid until

Until date 2016-05-31

Assessment methods

  • 2015-12-09 - Exams
  • Date will be announced later - Reports and productions
  • Date will be announced later - Other assignments

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