The course is included in these curricula and study modules

The course takes place in period

4 (2022-03-14 to 2022-07-31)

Level/category

General studies

Teaching language

Swedish

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

1

Total number of ECTS

5 cr

Competency aims

The aim of the course is to give the student a
basic understanding of the principles of modern
marketing in the consumer market.
- Competence in customer-centric conduct 
- Basic competence in fact-based decision making
within marketing  
- Understanding of both strategic and practical
perspective within elementary marketing 
- Competence in the structure, and functions of
business organisations 
- Understanding of how marketing evolves due to
digitalisation 

Learning outcomes

Upon completion of the course you will be able to:
- describe consumer behavior in the buying process
phases  (knowledge) 
- identify groups of individuals with similar
needs that can be satisfied both efficiently and
profitably (knowledge) 
- analyze the organization's ability to act on the
targeted market (skill) 
- apply the most relevant means derived from the
central marketing models and concepts (skill) 
- discuss how the organization's marketing efforts
and plans are executed, integrated, and
coordinated most efficiently (skill) (approach) 
- identify and assess different product- and
marketing- strategies and commercial activities in
the marketplace (skill) (approach) 

Course contents

Lectures
Guest lectures 
Book exam
Quiz
Individual and group assignments

Prerequisites and co-requisites

None

Previous course names

None

Recommended or required reading

Main course book:
Principles of Marketing
Scandinavian Edition
Kotler P., Armstrong G., Parment A.
2nd edition, 2016
Pearson Education Limited

Available at perlego.com

Materials distributed during the lectures.

Study activities

  • Lectures - 40 hours
  • Practical exercises - 25 hours
  • Individual studies - 70 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

  • Exams (written-, oral-, home-)

Assessment requirements

Passed mandatory assignments and book exam.

Teacher

  • Henriksson Robert
  • Kietz Tove

Examiner

Kietz Tove

Group size

No limit (90 students enrolled)

Assignments valid until

12 months after course has ended

The timetable of the course

Se Asta/ARBS/itslearning

Course enrolment period

2021-08-09 to 2022-03-13

Assessment methods

  • Date of examination will be announced later - Exams
  • Date will be announced later - Other assignments
Room reservations
Date Time Room Title Description Organizer
2022-03-17 09:30 - 12:00 F143 Marknadsföringens grunder Introduktion + Tema 1 Henriksson Robert
Kietz Tove
2022-03-18 13:00 - 15:30 F143 Marknadsföringens grunder Tema 2 och 3 Henriksson Robert
Kietz Tove
2022-03-22 13:00 - 15:30 D4107-08 Marknadsföringens grunder Tema 4 och 5 Henriksson Robert
2022-03-31 09:30 - 12:00 F143 Marknadsföringens grunder Tema 6 och 7 Henriksson Robert
Kietz Tove
2022-04-01 13:00 - 15:30 Marknadsföringens grunder Tema 8 och 9   https://arcada.zoom.us/j/66347784340?from=addon Meeting ID: 663 4778 4340 Kietz Tove
2022-04-05 13:00 - 15:30 F143 Marknadsföringens grunder Tema 10 och 11 Henriksson Robert
Kietz Tove
2022-04-07 09:30 - 12:00 Marknadsföringens grunder Tema 12 och info om quiz och grupparbete   https://arcada.zoom.us/j/68787480651?from=addon Meeting ID: 687 8748 0651 Kietz Tove
2022-04-08 09:30 - 12:00 Marknadsföringens grunder Tentamen Henriksson Robert
Kietz Tove
2022-04-26 13:00 - 15:30 Marknadsföringens grunder Re-exam 1 Henriksson Robert
Kietz Tove
2022-04-28 09:30 - 12:00 F143 Marknadsföringens grunder Marknadsundersökning grupparbete instruktioner Kietz Tove
2022-05-06 09:30 - 12:00 F249 Marknadsföringens grunder Market research survey and summary workshop Kietz Tove
2022-05-10 13:00 - 15:30 Marknadsföringens grunder Guest lecture https://arcada.zoom.us/j/68650568084?from=addon Meeting ID: 686 5056 8084 Henriksson Robert
Kietz Tove
2022-05-12 09:30 - 12:00 Marknadsföringens grunder Re-exam 2 / Omtentamen 2 Henriksson Robert
Kietz Tove

Course and curriculum search