Level/category

General studies

Teaching language

Swedish

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

1

Total number of ECTS

5 cr

Competency aims

Describe how the marketing environment
affects a firm´s
market strategy
- Identify influences on consumer behaviour
- Understand the concepts of segmentation,
targeting and
positioning
- Analyse the marketing mix

Learning outcomes

1. Emphasise key concepts and issues underlying
the modern
practice of marketing;
2.Examine the role of marketing in the
organisation and in
society;
3.Analyse the general nature and role of
marketing, the
marketing concept, buyer behaviour and the
environment in
which marketing operates; and
4.Understand the four main decision areas of
products and
services, distribution, promotion and pricing.

Course contents

- understanding marketing management
- analyzing marketing opportunities
- developing marketing strategies
- shaping the market offering
- managing and delivering marketing programs

Prerequisites and co-requisites

None

Previous course names

None

Additional information

None

Recommended or required reading

Marknadsföringsboken (Mossberg&Sundström)

Study activities

  • Lectures - 33 hours
  • Practical exercises - 30 hours
  • Individual studies - 70 hours

Workload

  • Total workload of the course: 133 hours
  • Of which autonomous studies: 133 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

Exams (written-, oral-, home-)

Assessment requirements

Passed exam

Teacher

  • Hernberg Mervi
  • Rosenbröijer Carl-Johan
  • Willför Christel
  • Forsström Mikael

Examiner

Willför Christel

Group size

No limit

Assignments valid until

12 months after course has ended

The timetable of the course

Se ARBS

Assessment methods

2012-10-23 - Exams

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