AB-2-081

• Business administration 2018 (logistics) - Service development
• Business administration 2018 (marketing) - Service development
• Business administration 2018 (tourism) - Service development
• Business administration 2019 - Service development
• Business administration 2020 - Service development
• Business administration 2021 - Service development - advanced studies
• Business administration 2022 - Service development - advanced studies
• Business administration 2023 - Service development - advanced studies
• International business 2018 - Service development
• International business 2019 - Service development
• International business 2020 - Service development
• International business 2021 - Service development - advanced studies
• International business 2022 - Service development - advanced studies
• International business 2023 - Service development - advanced studies

2 (2022-10-24 to 2022-12-31)

English

Compulsory

First

3

5 cr

Customer-centric competence
Learning Competence
Technological Competence
Fact based decision making competence

Upon completion of this study entity:

- You have a solid foundation of the inbound marketing
mindset. (knowledge)

- You have a good understanding of the significance of
developing a strategic marketing plan tailored for the
different stages of the inbound marketing methodology.
(knowledge)

- You can innovate, and create different types of
content across multiple channels for an effective
inbound strategy. (skill)

- You can use inbound marketing tools and platforms to
attract, engage, and delight customers. (skill)

- You have an open mindset, display
creativity in teamwork, and present views and
arguments constructively in a professional context
(approach)

- Inbound marketing fundamentals
- Hubspot Marketing Platform
- Content marketing
- SEO
- Visual content
- Storytelling
- Blogs
- Lead nurturing
- Converions paths
- Webinars

20 cr completed from subject module.

• Lectures - 30 hours
• Individual- and group instruction - 20 hours
• Practical exercises - 20 hours
• Project- and production work/artistic activities - 40 hours
• Individual studies - 10 hours
• Internet-based studies - 15 hours

• Total workload of the course: 135 hours
• Of which autonomous studies: 135 hours
• Of which scheduled studies: 0 hours

Participation in tuition

• Demonstrations and proficiency exams
• Essays, reports, productions and portfolio

To pass the course the student should pass the
following examinations:

-Assignments and project.

Remes Katja

Forsström Mikael

https://arcada.itslearning.com/ External link

No limit (30 students enrolled)

12 months after course has ended

2022-10-10 to 2022-10-20

• Date will be announced later - Demonstrations and presentations
• Date will be announced later - Reports and productions