AB-2-015

• Business administration 2013 (marketing) - Marketing
• Business administration 2014 (marketing) - Marketing
• Business administration 2015 (marketing) - Marketing
• Business administration 2016 (marketing) - Marketing
• Business administration 2017 (marketing) - Marketing
• Business administration 2018 (marketing) - Marketing
• Business administration 2019 - Marketing
• Business administration 2020 - Marketing
• Business administration 2021 - Marketing - advanced studies
• Business administration 2022 - Marketing - advanced studies
• Business administration 2023 - Marketing - advanced studies
• International business 2019 - Marketing
• International business 2020 - Marketing
• International business 2021 - Marketing - advanced studies
• International business 2022 - Marketing - advanced studies
• International business 2023 - Marketing - advanced studies

1 (2022-08-01 to 2022-10-23)

English

Compulsory

First

2

5 cr

Within this study unit we will focus on the
following competencies:

Customer-centric thinking
Fact-based decision making
Communicative competence

Ethical competence

Learning competence

SDG's in focus: 4,8,9,12

Once you have completed the study unit you will
have?

- understanding of the importance of developing a
marketing strategy (knowledge, attitude)
- comprehended the fundamentals of creating
customer value, branding and product strategy
(knowledge)
- knowledge in how to conduct market research (skills)​

Lectures on strategic topics in Marketing, workshops
in Market research, group work and individual
assignments, also a book exam.

Introduction to Marketing

None

Attendance is highly recommended throughout the
study unit. The rules concerning attendance and
grading will be explained during the mandatory
introduction lecture. The information given in this
content description is subject to change!

Kotler, Philip & Keller, Kevin Lane: "Marketing
Management" 15th Global edition

• Lectures - 40 hours
• Practical exercises - 30 hours
• Individual studies - 65 hours

• Total workload of the course: 135 hours
• Of which autonomous studies: 135 hours
• Of which scheduled studies: 0 hours

Participation in tuition

• Exams (written-, oral-, home-)
• Essays, reports, productions and portfolio

Examination: book exam, assignments both in class
workshops and as homework, both in groups and
individual.

The details of assignments and ev. project will
be given during the lectures and on Itslearning.

Book exam during Period 1 and two
re-examinations during Period 2.

The different parts in the study unit must be
passed by min. 50% of points for it.

• Kietz Tove
• Wehren Anna

Kietz Tove

https://arcada.itslearning.com/ External link

No limit (50 students enrolled)

12 months after course has ended

2022-08-10 to 2022-08-25

• Date of examination will be announced later - Exams
• Date will be announced later - Reports and productions