AB-2-014

• Business administration 2013 (marketing) - Marketing
• Business administration 2014 (marketing) - Marketing
• Business administration 2015 (marketing) - Marketing
• Business administration 2016 (marketing) - Marketing
• Business administration 2017 (marketing) - Marketing
• Business administration 2018 (marketing) - Marketing
• Business administration 2019 - Marketing
• Business administration 2020 - Marketing
• Business administration 2021 - Marketing - advanced studies
• Business administration 2022 - Marketing - advanced studies
• Business administration 2023 - Marketing - advanced studies
• International business 2019 - Marketing
• International business 2020 - Marketing
• International business 2021 - Marketing - advanced studies
• International business 2022 - Marketing - advanced studies
• International business 2023 - Marketing - advanced studies

3 (2023-01-01 to 2023-03-19)

English

Compulsory

First

2

5 cr

Within this study unit we will focus on the
following competencies:

Resilience

Fact based decision making

Technological Competence

Communicative and social competence

Innovation and Development Competence

Learning Competence

SDG's in focus: 4,8,12

Once you have completed the study unit you will
have?

knowledge in describing, explaining and evaluating
various concepts and models used in marketing
communication and brand building

knowledge in explaining and exemplifying how these
concepts relate to each other both strategically
and tactically

the skill to apply knowledge and through analysis
obtain any marketing communication problems to
solve.

a curious and proactive approach to understand the
various aspects of market communication and
branding (attitude)

Lectures and assignments connected to these.
Discussions, group work, individual assignments and
exam or quiz.

Introduction to marketing

Marketing Communications
by Chris Fill and Louisa Osmond, 2006/2017,
Edinburgh Business School

Designing Brand Identity: An Essential Guide for
the Whole Branding Team
by Alina Wheeler and Debbie Millman, Fifth
Edition, 2017, John Wiley & Sons, Incorporated

Other material presented during the lectures.

• Lectures - 30 hours
• Practical exercises - 30 hours
• Project- and production work/artistic activities - 30 hours
• Individual studies - 30 hours
• Internet-based studies - 15 hours

• Total workload of the course: 135 hours
• Of which autonomous studies: 135 hours
• Of which scheduled studies: 0 hours

Supported virtual education

• Exams (written-, oral-, home-)
• Essays, reports, productions and portfolio

EXAMINATION CRITERIAS AND LITERATURE will be
detailed during introduction lecture. There will be
a mix of reading assignments, group work, individual
assignments and exam or quiz. INTRODUCTION LECTURE
IS MANDATORY.

Kietz Tove

Kietz Tove

https://arcada.itslearning.com/ External link

No limit (45 students enrolled)

12 months after course has ended

2022-12-26 to 2023-01-05

• Date of examination will be announced later - Exams
• Date will be announced later - Reports and productions