The course is included in these curricula and study modules
- International business 2013 - Corporate activities
- International business 2014 - Corporate activities
- International business 2015 - Corporate activities
- International business 2016 - Corporate activities
- International business 2017 - Corporate activities
- International business 2018 - Corporate activities
- International business 2019 - Corporate activities
- International business 2020 - Corporate activities
- International business 2021 - Corporate activities - foundation studies
- International business 2022 - Corporate activities - foundation studies
- International business 2023 - Corporate activities - foundation studies
- Plastics technology 2010 - Business administration
- Plastics technology 2011 - Business administration
- Plastics technology 2012 - Business administration
- Plastics technology 2013 - Business administration
The course takes place in period
2 (2022-10-24 to 2022-12-31)
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
1
Total number of ECTS
5 cr
Competency aims
The aim of the course is to give the student a
basic understanding of the principles of modern
marketing in the consumer market.
- Competence in customer-centric conduct
- Basic competence in fact-based decision making
within marketing
- Understanding of both strategic and practical
perspective within elementary marketing
- Competence in the structure, and functions of
business organisations
- Understanding of how marketing evolves due to
digitalisation
Learning outcomes
Upon completion of the course you will be able
to:
- describe consumer behavior in the buying process
phases (knowledge)
- identify groups of individuals with similar
needs that can be satisfied both efficiently and
profitably (knowledge)
- analyze the organization's ability to act on the
targeted market (skill)
- apply the most relevant means derived from the
central marketing models and concepts (skill)
- discuss how the organization's marketing efforts
and plans are executed, integrated, and
coordinated most efficiently (skill) (approach)
- identify and assess different product- and
marketing- strategies and commercial activities in
the marketplace (skill) (approach)
Course contents
Lectures
Guest lectures
Book exam
Quiz
Individual and group assignments
Prerequisites and co-requisites
None
Previous course names
None
Recommended or required reading
Main course book:
Principles of Marketing
Scandinavian Edition
Kotler P., Armstrong G., Parment A.
2nd edition, 2016
Pearson Education Limited
Available at perlego.com
Materials distributed during the lectures.
Study activities
- Lectures - 40 hours
- Practical exercises - 25 hours
- Individual studies - 70 hours
Workload
- Total workload of the course: 135 hours
- Of which autonomous studies: 135 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Multiform education
Assessment methods
- Exams (written-, oral-, home-)
Assessment requirements
Min. 50% of points in mandatory book exam and quiz,
as well as min.50% of total points in the study
unit.
Teacher
- Henriksson Robert
- Kietz Tove
Examiner
Kietz Tove
Home page of the course
Group size
No limit (49 students enrolled)
Assignments valid until
12 months after course has ended
The timetable of the course
See Asta/ARBS/Itslearning
Course enrolment period
2022-10-10 to 2022-10-20
Assessment methods
- Date of examination will be announced later - Exams
- Date will be announced later - Other assignments
| Date | Time | Room | Title | Description | Organizer |
|---|---|---|---|---|---|
| 2022-10-26 | 12:30 - 15:00 | F249 | Introduction to Marketing | Introduction 1 h + Topic 1 lecture 1,5 h | Henriksson Robert Kietz Tove |
| 2022-10-28 | 09:30 - 11:30 | F249 | Introduction to Marketing | Topic 2 | Kietz Tove |
| 2022-11-02 | 12:30 - 15:00 | F249 | Introduction to Marketing - Topic 3 Price - the source of revenue Topic 4 To create offerings - The five dimensions of a product | Topic 3 & 4 | Henriksson Robert |
| 2022-11-04 | 09:00 - 11:30 | F249 | Introduction to Marketing - Topic 5 Differentiation and USP - Topic 6 Consumer behavior - how a consumer makes a buying decision | Topic 5 & 6 | Henriksson Robert |
| 2022-11-08 | 13:30 - 16:00 | F249 | Introduction to Marketing | Topic 7 | Kietz Tove |
| 2022-11-11 | 10:00 - 11:30 | F249 | Introduction to Marketing | Topic 8 & 9 | Kietz Tove |
| 2022-11-16 | 12:30 - 15:00 | F249 | Introduction to Marketing | Topic 10 | Kietz Tove |
| 2022-11-18 | 09:00 - 11:30 | D4106 | Introduction to Marketing | Topic 12 + group work start | Kietz Tove |
| 2022-11-23 | 10:15 - 12:15 | F143 | Introduction to Marketing - Topic 11 Branding | Topic 11 - Branding | Henriksson Robert |
| 2022-11-23 | 13:00 - 15:00 | F143 | Marknadsföringens grunder - - Tema 11 Varumärken | Tema 11 + Varumärke | Henriksson Robert |
| 2022-11-25 | 10:30 - 12:00 | B320 | Introduction to Marketing | Reading strategies | Kimberley Nigel Sandell Magdalena |
| 2022-12-07 | 12:30 - 15:00 | F143 | Marknadsföringens grunder/Introduction to Marketing | Book exam | Henriksson Robert Kietz Tove |
| 2022-12-14 | 13:15 - 16:30 | F143 | Marknadsföringens grunder/Introduction to Marketing | Guest lecture 1 at 13.15-14.45 and Guest lecture 2 at 15.00-16.30 | Henriksson Robert Kietz Tove |
| 2022-12-15 | 10:30 - 13:00 | Marknadsföringens grunder/Introduction to Marketing - Zoom workshop | Market research survey and summary workshop ONLINE in Zoom - link here: https://arcada.zoom.us/j/65088186284?from=addon Meeting ID: 650 8818 6284 | Henriksson Robert Kietz Tove |
|
| 2023-01-13 | 15:00 - 17:30 | F143 | Marknadsföringens grunder/Introduction to Marketing | Re-exam 1 | Henriksson Robert Kietz Tove |
| 2023-02-16 | 13:00 - 15:30 | F143 | Marknadsföringens grunder / Introduction to Marketing | Re-exam 2 | Henriksson Robert Kietz Tove |