Professional studies

Teaching language


Type of course


Cycle/level of course


Recommended year of study


Total number of ECTS

5 cr

Competency aims

The main aim of the course is to provide a
understanding of the opportunities and challenges
marketing, especially online marketing, offers in
the travel and tourism sector.

Learning outcomes

At the end of the course the student
- is expected to be able to possess knowledge of
the main principles of tourism marketing and how
to apply them in practice.
- can analyze different options for digital
marketing in tourism

- can report a study for an international small
and medium sized enterprise within the tourism

Course contents

-Marketing of Travel and Tourism Services
-Principles of Digital Marketing
-Strategy and tactics for T&T Marketing

Prerequisites and co-requisites

Basic Marketing (first year)

Previous course names


Recommended or required reading

Middleton,V.T.C. Marketing in Travel and
Tourism.Butterworth&Heinemann.Oxford. latest
0 7506 4471 0 3rd ed.

Sjöberg (2011), Internet för Turism & Event: Hur
man kan använda Internets nya möjligheter i sin
marknadsföring, som e-bok i eLIB vid Arcada.

Carlsson, L. (2012), Marknadsföring och
Kommunikation i Sociala Medier, som e-bok i eLib
vid Arcada.

Chaffey, David et. al. Internet Marketing -
Strategy, implementation and practice.Prentice
Hall. ISBN 978-0-273-69405-2

Journal of travel ad tourism marketing
Journal of Consumer Marketing
European JOurnal of Marketing
Journal och Hospitality and Tourism Techology

Study activities

  • Lectures - 20 hours
  • Excursions and demonstrations - 5 hours
  • Individual- and group instruction - 20 hours
  • Project- and production work/artistic activities - 88 hours
  • Internet-based studies - 0 hours
  • Seminars - 0 hours


  • Total workload of the course: 133 hours
  • Of which autonomous studies: 133 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

  • Exams (written-, oral-, home-)
  • Demonstrations and proficiency exams
  • Essays, reports, productions and portfolio

Assessment requirements

Basis for grade evaluation*:
Group assignment 50 %
exam 25 %
Expo assignment 25 %
*With reservation for minor changes


  • Aittoniemi Hellevi
  • Eriksson Niklas


Eriksson Niklas

Group size

No limit

Assignments valid until

Until date 2015-05-30

The timetable of the course

kan ses i ARBS
utöver kontakttimmarna i ARBS bokas tider för grupphandledning minst 2 ggr/grupp
Studenterna och handledarna kan vid behov kräva flera tillfällen.

Assessment methods

  • 2014-12-15 - Exams
  • Date will be announced later - Demonstrations and presentations
  • Date will be announced later - Reports and productions
  • Date will be announced later - Other assignments

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