Professional studies

Teaching language


Type of course


Recommended year of study


Total number of ECTS

5 cr

Competency aims

To provide an understanding of the most common marketing theories and the ability to relate them to the tourism industry.

Learning outcomes

Student has ability to adapt different marketing procedures in practise. Student understands the dimensions of marketing communication and he/she is able to plan a functional marketing strategy for a tourism company. Student will also understand the importance of customer service and he/she is able take in consideration the aspects of different cultures in that.

Course contents

- Marketing Mix
- Marketing strategy
- Segmentation and positioning
- Consumer behavior

Prerequisites and co-requisites


Recommended or required reading

Swedish collection of Philip Kotler: Marketing Management,

Study activities

  • Lectures - 40 hours
  • Excursions and demonstrations - 5 hours
  • Small-group work - 10 hours
  • Individual studies - 78 hours
  • - 0 hours


  • Total workload of the course: 133 hours
  • Of which autonomous studies: 133 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Exams (written-, oral-, home-)
  • Demonstrations and proficiency exams
  • Essays, reports, productions and portfolio


Eriksson Niklas


Eriksson Niklas

Group size

No limit

Assignments valid until

Until date 2013-05-30

Assessment methods

  • 2012-12-14 - Exams
  • Date will be announced later - Demonstrations and presentations
  • Date will be announced later - Reports and productions

Course and curriculum search