Professional studies

Teaching language


Type of course


Cycle/level of course


Recommended year of study


Total number of ECTS

5 cr

Competency aims

The student will learn about the historical shift from
analogical to digital and social media and how this shift can
be seen explicitly on in a new type of media communication.
The student will know the concepts social, media and
communication. Besides these, she/he will have basic insight
into the concepts platform society, individual, institution,
representation and semiotics. The student will have developed
an analytical skill in order to approach social media and to
understand the challenges of social media and the platform
society for the civic society and an professional media

Learning outcomes

After the examination of the curse, the student
will know the focal concept within the fields of
social media and communication. The student will gain
a broader and a more professional understanding of the
role and meaning of social media for both individual
and society so that she/he can adapt the concepts in
written texts and oral group conversation. In the
course the student also practices their ability to
speak and write. Rhetorics, logical fallacies,oral
performance, debating exercises and process-writing
are all included in the communication part of the
course content.

Course contents

The course consists of reading materials, lectures, group work,
debates and discussions as well as an essay. The student works in a group and receives the necessary material and title for the debate distributed before the lecture. The student writes a first academic essay that contrasts two optional but well-established theories in the media, art and culture fields.
The course is based on the student working in teams. Each team participates in a number of Oxford-style debates to practice their verbal argumentation ability and to present their team's position in the debate. The student keeps a personal diary and participates in keeping a team diary. The team diary is presented in the form of a Podcast of 20 minutes, where the team members discuss what they learned during the course.

Prerequisites and co-requisites


Previous course names

2013 - 2016: Web Analysis and Social Media
2017: KP-2-101 (0) Social media and production

Additional information

As this course is mandatory for the students at
the degree program mediekultur and kulturproducentskap,
these student will be prioritized in case of a great
number of applicants for the course.

Recommended or required reading

Arendt H (2019) The Human Condition: Second Edition. University of Chicago Press.
Barthes R (2012) Mythologies: The Complete Edition, in a New Translation. Farrar, Straus and Giroux.
Baudrillard J (1994) Simulacra and Simulation. University of Michigan Press.
Benjamin W (2008) The Work of Art in the Age of Its Technological Reproducibility, and Other Writings on Media. Harvard University Press.
Bourdieu P (1998) On Television. New Press.
Chaudhuri S (2006) Feminist Film Theorists: Laura Mulvey, Kaja Silverman, Teresa de Lauretis, Barbara Creed. 1st edition. London ; New York: Routledge.
Foucault M (2019) Discipline and Punish: The Birth of the Prison. Penguin UK.
Goffman E (1959) The Presentation of Self in Everyday Life. Doubleday.
Goffman E (1986) Frame Analysis: An Essay on the Organization of Experience. Northeastern University Press.
Hall S (1997) Representation: Cultural Representations and Signifying Practices. SAGE.
Horkheimer M and Adorno TW (2002) Dialectic of Enlightenment. Stanford University Press.
Katz E, Lazarsfeld PF and Roper E (2017) Personal Influence: The Part Played by People in the Flow of Mass Communications. Routledge.
Marcuse H (2012) One-Dimensional Man: Studies in the Ideology of Advanced Industrial Society. Beacon Press.
McLuhan M (2013) Understanding Media: The Extensions of Man. Critical edition. Gingko Press.

Study activities

  • Lectures - 24 hours
  • Practical exercises - 8 hours
  • Small-group work - 50 hours
  • Individual studies - 43 hours
  • Internet-based studies - 10 hours


  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Essays, reports, productions and portfolio
  • Group diary, in the form of a 20 min podcast. As mp3 or on any platform.

Assessment requirements

These requirements will be explained in detail in the
first session. If you do not attend that session
then it will be your responsibility to make sure
you understand them.


  • Engebretsen Nanna
  • Grönvall John


Grönvall John

Group size

No limit

Assignments valid until

12 months after course has ended

Assessment methods

  • 2021-05-23 - Reports and productions
  • 2021-05-30 - Other assignments

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