Professional studies

Teaching language


Type of course


Cycle/level of course


Recommended year of study


Total number of ECTS

5 cr

Competency aims

The aim of the course is to develop a strategic use
of IT solutions and applications that strengthen an
organization's online presence.

Learning outcomes

At the end of the course the student is expected to
be create a strong online presence for an organization. Different
solutions with focus on value creation for both the customer and
the organization are used.

Course contents

- Development of an organizations web site

- Use of digital marketing to tie together an
organization with interested parties.

- Development and implementation of the
communication between the company and its customers via

- Report on project work both in writing and
development of a website with related online activities.

Prerequisites and co-requisites


Previous course names


Additional information


Recommended or required reading

Chaffey, David et. al. Internet Marketing -
Strategy, implementation and practice.Prentice
Hall. ISBN 978-0-273-69405-2

Articles, compendium and material on Arcada's
Learning Management System (itslearning).
Material from several books that are presented at
course start.

Study activities

  • Lectures - 30 hours
  • Excursions and demonstrations - 10 hours
  • Practical exercises - 33 hours
  • Project- and production work/artistic activities - 40 hours
  • Internet-based studies - 20 hours


  • Total workload of the course: 133 hours
  • Of which autonomous studies: 133 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

  • Demonstrations and proficiency exams
  • Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should pass the following
Examination 1: Write a report on the development of a
digital services
Examination 2: Implement a Web site and related activities
digital marketing
Examination 3: Present the website and various activities in
marketing in a final seminar


Forsström Mikael


Forsström Mikael

Group size

No limit

Assignments valid until

Until date 2015-03-01

The timetable of the course

see ARBS

Assessment methods

  • Date will be announced later - Demonstrations and presentations
  • 2014-12-19 - Reports and productions

Course and curriculum search