FE-2-058

• Business administration 2005 (marketing focused on sme) - Marketing for smes
• Business administration 2006 (marketing focused on sme) - Marketing for smes
• Business administration 2008 (marketing focused on sme) - Enterprise communication
• Business administration 2007 (marketing focused on sme) - Marketing for smes
• Business administration 2009 (marketing) - Enterprise communication
• Business administration 2010 (marketing) - Enterprise communication
• Business administration 2011 (marketing) - Enterprise communication
• Business administration 2012 (marketing) - Enterprise communication

Swedish

Compulsory

First

3

5 cr

• To test students’ ability to select and transfer marketing
  methodology from the body of
  theoretical learning and apply it in practice.
• To demonstrate a student’s practical capabilities to analyse an
  organisation’s situation, rationalise the consequences, develop
  strategic thinking and set goals for achievement and
  implementation of an integrated communications strategy in
  response to those needs.

• Take a client brief and add value through the contribution of
  appropriate insights into the target group/s motivation using
  psychographic portraiture.
• Comprehend the significance of segmentation, targeting and
  positioning in the creation of
  brand values and building/maintaining of brand equity over the
  longer term.

The project adds to direct exposure to practitioners through
practical workshops
where academic theory meets commercial reality during detailed
case history exposure.

Basics in Marketing

None

1)Parente, Donald E. Advertising Campaign Strategy: A Guide to
Marketing Communications Plans.

• Lectures - 30 hours
• Excursions and demonstrations - 0 hours
• Practical exercises - 0 hours
• Individual studies - 60 hours
• - 48 hours

• Total workload of the course: 138 hours
• Of which autonomous studies: 138 hours
• Of which scheduled studies: 0 hours

Multiform education

• Exams (written-, oral-, home-)
• Demonstrations and proficiency exams
• Essays, reports, productions and portfolio

Case and passed exam

• Hernberg Mervi
• Willför Christel

Willför Christel

https://arcada.itslearning.com/ External link

No limit

12 months after course has ended

• 2014-10-07 - Exams
• Date will be announced later - Demonstrations and presentations
• Date will be announced later - Reports and productions
• Date will be announced later - Other assignments