The course is included in these curricula and study modules
- Business administration 2005 (marketing focused on sme) - Marketing for smes
- Business administration 2005 (management accounting) - Marketing
- Business administration 2005 (international logistics) - Marketing
- Business administration 2006 (marketing focused on sme) - Marketing for smes
- Business administration 2006 (management accounting) - Marketing
- Business administration 2006 (international logistics) - Marketing
- Business administration 2008 (management accounting) - Marketing
- Business administration 2008 (international logistics) - Marketing
- Business administration 2008 (marketing focused on sme) - Digital business
- Business administration 2007 (management accounting) - Marketing
- Business administration 2007 (international logistics) - Marketing
- Business administration 2007 (marketing focused on sme) - Marketing for smes
- Business administration 2009 (management accounting) - Marketing
- Business administration 2009 (international logistics) - Marketing
- Business administration 2009 (marketing) - Digital business
- Business administration 2010 (marketing) - Digital business
- Business administration 2010 (international logistics) - Marketing
- Business administration 2011 (marketing) - Digital business
- Business administration 2011 (international logistics) - Marketing
- Business administration 2010 (financial management) - Marketing
- Business administration 2012 (international logistics) - Marketing
- Business administration 2012 (marketing) - Digital business
- Tourism 2005 - Marketing
- Tourism 2006 - Marketing
- Tourism 2007 - Marketing
- Tourism 2008 - Marketing
- Tourism 2009 - Marketing
- Tourism 2010 - Marketing
- Tourism 2011 - Marketing
- Tourism 2012 - Marketing
Level/category
Teaching language
Swedish
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
2
Total number of ECTS
5 cr
Competency aims
The course objective is to introduce e-business
from a Business perspective rather than from a
technological perspective. Concepts, the influence
of e-commerce and different techniques are also
presented.
Learning outcomes
- The student can identify business critical
processes
- The student can define opportunities, problems
och risks with eCommerce
- The student can compare different business
models for eCommerce within different lines of
business
- The student can analyze and reflect over
different electronic marketplaces and their
functionality
- The student has a good command of the principles
for advertising, order handling and payments on
the Internet
Students are able to work in
teams and implement a fully functional webshop.
Course contents
- Foundations of Electronic Commerce
- Opportunities, problems and risks
- Business Models
- Internet sales; Advertising, order handling,
payments
- Platforms for e-business
- Webshop implementation in Arbit e-Business Lab
Prerequisites and co-requisites
Introduction to Marketing
Previous course names
Elektronisk handel
Additional information
none
Recommended or required reading
Material available in itslearning, Arcada e-
learning environment
Study activities
- Lectures - 40 hours
- Excursions and demonstrations - 5 hours
- Practical exercises - 10 hours
- Small-group work - 5 hours
- Project- and production work/artistic activities - 43 hours
- Internet-based studies - 30 hours
Workload
- Total workload of the course: 133 hours
- Of which autonomous studies: 133 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Multiform education
Assessment methods
- Demonstrations and proficiency exams
- Essays, reports, productions and portfolio
Assessment requirements
To pass the course the student should pass the following
examinations:
Examination 1 : Report on the process of implementing a
webshop
for a company
Examination 2 : Implement a functional webshop i Arcadas e-
business lab
Examination 3 : Present the business idea and implemented
webshop in a final seminar
Teacher
Forsström Mikael
Examiner
Forsström Mikael
Home page of the course
Group size
No limit
Assignments valid until
12 months after course has ended
Assessment methods
- Date will be announced later - Demonstrations and presentations
- Date will be announced later - Reports and productions