The course is included in these curricula and study modules

Level/category

Professional studies

Teaching language

Swedish

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

3

Total number of ECTS

5 cr

Competency aims

The aim of the course is that the student knows
what it takes
to strengthen an organization's digital
presence. The student
can create a positive customer experience with
a goal to
achieve business benefits. The student can
measure and
analyze the organization's digital efforts and
through
optimization take its digital presence to the
next level.

Learning outcomes

- Understand the different aspects of webdesign
to create an
effective customer experience
- Be able to plan an intuitive interface for an
organization's
website.
- Know the principles of effective web
development
- Be able to plan an information architecture
of a website
- Implement an organization's website following
best-
practices
- Perform usability tests to optimize the
customer experience
- Understand webanalytics to evaluate the
customer's online
behavior

Course contents

- Web Development with modern content
management tools
- Development of responsive web pages for
different
environments
- Usability tests
- Traffic Analysis
- Conversions
- Search Engine Optimization
- Planning of different messages for different
audiences
- Customer Experience Journey

Prerequisites and co-requisites

Marketing 30 ECTS

Recommended or required reading

Bly, Robert. 2018. The digital marketing handbook : a step-by-step
guide to creating websites that sell

Material in itslearning

Study activities

  • Lectures - 30 hours
  • Excursions and demonstrations - 10 hours
  • Practical exercises - 30 hours
  • Project- and production work/artistic activities - 40 hours
  • Internet-based studies - 23 hours

Workload

  • Total workload of the course: 133 hours
  • Of which autonomous studies: 133 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Exams (written-, oral-, home-)
  • Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should
accomplish the following:
Examination 1: Hand-in assignments during the
course
Examination 2: Participate in the exam

Teacher

Forsström Mikael

Examiner

Forsström Mikael

Home page of the course

Group size

No limit

Assignments valid until

12 months after course has ended

Assessment methods

  • Date of examination will be announced later - Exams
  • Date will be announced later - Reports and productions

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