AB-1-007

• Information technology 2014 - Business processes
• Information technology 2015 - Business processes
• Information technology 2016 - Business processes
• Information technology 2017 - Business processes
• Information technology 2018 - Corporate activities
• Information technology 2019 - Corporate activities
• Information technology 2020 - Corporate activities
• Business administration 2013 (marketing) - Corporate activities
• Business administration 2013 (logistics) - Corporate activities
• Business administration 2014 (logistics) - Corporate activities
• Business administration 2014 (marketing) - Corporate activities
• Business administration 2014 (tourism) - Corporate activities
• Business administration 2015 (logistics) - Corporate activities
• Business administration 2015 (marketing) - Corporate activities
• Business administration 2015 (tourism) - Corporate activities
• Business administration 2016 (logistics) - Corporate activities
• Business administration 2016 (marketing) - Corporate activities
• Business administration 2016 (tourism) - Corporate activities
• Business administration 2017 (logistics) - Corporate activities
• Business administration 2017 (marketing) - Corporate activities
• Business administration 2017 (tourism) - Corporate activities
• Business administration 2018 (logistics) - Corporate activities
• Business administration 2018 (marketing) - Corporate activities
• Business administration 2018 (tourism) - Corporate activities
• Business administration 2019 - Corporate activities
• Business administration 2020 - Corporate activities
• Plastics technology 2010 (swedish) - Business administration
• Plastics technology 2011 (swedish) - Business administration
• Plastics technology 2012 (swedish) - Business administration
• Plastics technology 2013 (swedish) - Business administration
• Tourism 2013 - Corporate activities
• Cultural management 2014 - Arts and culture

4 (2021-03-22 to 2021-07-31)

Swedish

Compulsory

First

1

5 cr

The aim of the course is to give the student a
basic understanding of the principles of modern
marketing with an emphasis on the consumer market.

After completing the course, the student has the
ability to analyse the organisation's conditions
to act in the current market. This insight
presupposes knowledge of consumer behaviour
during the various phases of the buying process.
Essential in this context is to be able to
identify groups of individuals with similar needs
who can be satisfied both efficiently and
economically. The factors relevant in this
context can be diagnosed on the basis of the so-
called. marketing mix models. The student has a
clear understanding of how the organization's
marketing efforts and plans are implemented,
integrated, and coordinated as cost-effectively
as possible.

Emphasis on the main points of modern marketing.
The role of marketing in the organization as well
as in society. Analysis of the nature of
marketing, concept, purchasing behaviour in
society. Understanding the importance of
competition in this context.

None

None

Main course book:
Principles of Marketing
Scandinavian Edition
Kotler P., Armstrong G., Parment A.
2nd edition, 2016
Pearson Education Limited

Available at perlego.com

Materials distributed during the lectures.

• Lectures - 33 hours
• Practical exercises - 30 hours
• Individual studies - 70 hours

• Total workload of the course: 133 hours
• Of which autonomous studies: 133 hours
• Of which scheduled studies: 0 hours

Multiform education

Exams (written-, oral-, home-)

Passed assignments and exam.

• Henriksson Robert
• Kietz Tove

Kietz Tove

https://arcada.itslearning.com/ External link

No limit (108 students enrolled)

12 months after course has ended

Se ARBS/itslearning

2021-03-08 to 2021-03-21

Date of examination will be announced later - Exams