The course is included in these curricula and study modules
- International business 2013 - Corporate activities
- International business 2014 - Corporate activities
- International business 2015 - Corporate activities
- International business 2016 - Corporate activities
- International business 2017 - Corporate activities
- International business 2018 - Corporate activities
- International business 2019 - Corporate activities
- International business 2020 - Corporate activities
- Plastics technology 2010 - Business administration
- Plastics technology 2011 - Business administration
- Plastics technology 2012 - Business administration
- Plastics technology 2013 - Business administration
The course takes place in period
4 (2021-03-22 to 2021-07-31)
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
1
Total number of ECTS
5 cr
Competency aims
The aim of the course is to give the student a
basic understanding of the principles of modern
marketing in the consumer market.
Learning outcomes
After completing the course, the student has the
ability to analyse the organisation's conditions
to act in the current market. This insight
presupposes knowledge of consumer behaviour
during the various phases of the buying process.
Essential in this context is to be able to
identify groups of individuals with similar needs
who can be satisfied both efficiently and
economically. The factors relevant in this
context can be diagnosed on the basis of the so-
called. marketing mix models. The student has a
clear understanding of how the organization's
marketing efforts and plans are implemented,
integrated, and coordinated as cost-effectively
as possible.
Course contents
Emphasis on the main points of modern marketing.
The role of marketing in the organization as well
as in society. Analysis of the nature of
marketing, concept, purchasing behaviour in
society. Understanding the importance of
competition in this context.
Prerequisites and co-requisites
None
Previous course names
None
Recommended or required reading
Main course book:
Principles of Marketing
Scandinavian Edition
Kotler P., Armstrong G., Parment A.
2nd edition, 2016
Pearson Education Limited
Available at perlego.com
Materials distributed during the lectures.
Study activities
- Lectures - 33 hours
- Practical exercises - 30 hours
- Individual studies - 70 hours
Workload
- Total workload of the course: 133 hours
- Of which autonomous studies: 133 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Multiform education
Assessment methods
- Exams (written-, oral-, home-)
Assessment requirements
Pass grade for assignments and final examination.
Teacher
- Henriksson Robert
- Kietz Tove
Examiner
Kietz Tove
Home page of the course
Group size
No limit (61 students enrolled)
Assignments valid until
12 months after course has ended
The timetable of the course
See ARBS/itslearning
Course enrolment period
2021-03-08 to 2021-03-21
Assessment methods
- Date of examination will be announced later - Exams
- Date will be announced later - Other assignments
| Date | Time | Room | Title | Description | Organizer |
|---|---|---|---|---|---|
| 2021-03-26 | 09:30 - 11:00 | Introduction to Marketing/Marknadsföringens grunder - Introduktion & Tema 1/ Introduction & Topic 1 | https://arcada.zoom.us/j/66233401242?pwd=MGU3c21XR3ZZMGVlaEVVSS9mY3Bhdz09 Meeting ID: 662 3340 1242 Passcode: 164235 | Henriksson Robert Kietz Tove |
|
| 2021-03-30 | 10:30 - 12:30 | Introduction to Marketing - Topic 2 & 3 | https://arcada.zoom.us/j/61002117989?pwd=UE02TnIwczRrQlhteCtteXBlZlhzZz09 Meeting ID: 610 0211 7989 Passcode: 152313 | Henriksson Robert Kietz Tove |
|
| 2021-04-01 | 10:30 - 12:30 | Introduction to Marketing - Topic 4 & 5 | https://arcada.zoom.us/j/67685606244?pwd=UnVaVjMzdnc4dDB2OTVXazUrblc0UT09 Meeting ID: 676 8560 6244 Passcode: 876481 | Henriksson Robert Kietz Tove |
|
| 2021-04-07 | 09:15 - 11:45 | Introduction to Marketing - Topic 6 & 7 | https://arcada.zoom.us/j/67937571321?pwd=cUVoVWhjWVNVUHFuOGFEd3N6ZlZJZz09 Meeting ID: 679 3757 1321 Passcode: 956574 | Henriksson Robert Kietz Tove |
|
| 2021-04-09 | 09:30 - 12:00 | Introduction to Marketing - Topic 8 & 9 | https://arcada.zoom.us/j/68758913567?pwd=cXFGNDZibkJqdmhVTElvRXpad2lmZz09 Meeting ID: 687 5891 3567 Passcode: 682471 | Henriksson Robert Kietz Tove |
|
| 2021-04-13 | 08:30 - 11:30 | Marknadsföringens grunder/ Introduction to Marketing - Tema 10 & 11/Topic 10 & 11 | Tove Kietz is inviting you to a scheduled Zoom meeting. Join Zoom Meeting https://arcada.zoom.us/j/66390563679?pwd=bDhLTE1BYVFCK0RsS1ZveWpEYUVjdz09 Meeting ID: 663 9056 3679 Passcode: 362093 | Henriksson Robert Kietz Tove |
|
| 2021-04-16 | 09:00 - 11:30 | Introduction to Marketing/Marknadsföringens grunder - Topic 12 & 13 / Tema 12 & 13 | https://arcada.zoom.us/j/64071802566?pwd=cHdpT2p0TVR6STRNUmprenVPaUgxZz09 Meeting ID: 640 7180 2566 Passcode: 440259 | Henriksson Robert Kietz Tove |
|
| 2021-04-20 | 09:00 - 12:00 | Introduction to Marketing/ Marknadsföringens grunder - Exam/Tentamen | Henriksson Robert Kietz Tove |
||
| 2021-04-29 | 09:15 - 11:45 | Introduction to Marketing - Group work brief Workshop 1 | https://arcada.zoom.us/j/64362213707?pwd=cDVPSCtJbm44NFNhVFV3WGZGR296UT09 Meeting ID: 643 6221 3707 Passcode: 295949 | Kietz Tove | |
| 2021-04-30 | 09:30 - 12:30 | Marknadsföringens grunder/ Introduction to Marketing - Omtentamen 1/ Re-exam 1 | Henriksson Robert Kietz Tove |
||
| 2021-05-07 | 09:30 - 12:00 | Marknadsföringens grunder/Introduction to Marketing - Grupparbete 2 / Workshop2 | https://arcada.zoom.us/j/69874823523?pwd=VDBrTUZSVDg0ZUhhRlN2UEhKR0UwUT09 Meeting ID: 698 7482 3523 Passcode: 231208 | Henriksson Robert Kietz Tove |
|
| 2021-05-11 | 13:15 - 15:45 | Marknadsföringens grunder/Introduction to Marketing - Guest lecture | https://arcada.zoom.us/j/68688425732?pwd=VHVMM0w3bTFwa3ZMZHRtbVVpckFiZz09 Meeting ID: 686 8842 5732 Passcode: 378421 | Henriksson Robert Kietz Tove |
|
| 2021-05-21 | 09:15 - 12:15 | Marknadsföringens grunder/ Introduction to Marketing - Omtentamen 2/ Re-exam 2 | Henriksson Robert Kietz Tove |