The course is included in these curricula and study modules
- Business administration 2018 (logistics) - Business insight management
- Business administration 2018 (marketing) - Business insight management
- Business administration 2018 (tourism) - Business insight management
- Business administration 2019 - Business insight management
- Business administration 2020 - Business insight management
- Business administration 2021 - Business insight management - advanced studies
- International business 2018 - Business insight management
- International business 2019 - Business insight management
- International business 2020 - Business insight management
- International business 2021 - Business insight management - advanced studies
The course takes place in period
1 (2021-08-01 to 2021-10-24)
Level/category
Professional studies
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
3
Total number of ECTS
5 cr
Competency aims
* Customer Insight Management
* CRM systems and data
* GDPR understanding
Learning outcomes
After completion of the course the student has
an understanding of customer insights
management and understands and can utilize
information stored in a CRM system. The student
is also knowledgeable in GDPR and its
implications for businesses.
Course contents
The course consists of lectures as well as
individual and group assignments.
Prerequisites and co-requisites
20 credits completed from the subject module.
Recommended or required reading
Published at course start.
Study activities
- Lectures - 21 hours
- Individual studies - 114 hours
Workload
- Total workload of the course: 135 hours
- Of which autonomous studies: 135 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
- Exams (written-, oral-, home-)
- Essays, reports, productions and portfolio
Assessment requirements
Detailed instructions will be provided at course
start.
Teacher
Wehren Anna
Examiner
Fabricius Susanna
Home page of the course
Group size
No limit (40 students enrolled)
Assignments valid until
12 months after course has ended
Course enrolment period
2021-08-09 to 2021-08-29
Assessment methods
- Date of examination will be announced later - Exams
- 2020-02-10 - Reports and productions
Date | Time | Room | Title | Description | Organizer |
---|---|---|---|---|---|
2021-09-02 | 13:00 - 15:30 | Analysing Customer Data | https://arcada.zoom.us/j/61876894053?pwd=a0ExZXNhbGRjeER3WkpaWTJVK3ZPdz09 Meeting ID: 618 7689 4053 Passcode: 128912 | Wehren Anna | |
2021-09-09 | 13:00 - 15:30 | Analysing Customer Data | https://arcada.zoom.us/j/61941179234?pwd=YlVCaUZDY0pwZk5hcGg2Zm1Xc0ljQT09 Meeting ID: 619 4117 9234 Passcode: 660413 | Wehren Anna | |
2021-09-16 | 13:15 - 15:45 | Analysing Customer Data | https://arcada.zoom.us/j/62046004539?pwd=YjdOT1JGWlZMNlMwaURvVWtacTd1Zz09 Meeting ID: 620 4600 4539 Passcode: 763210 | Wehren Anna | |
2021-09-23 | 09:00 - 11:30 | Analysing Customer Data | https://arcada.zoom.us/j/65641321601?pwd=cytGU3l2bUppTC9YaDZpdVc2am52Zz09 Meeting ID: 656 4132 1601 Passcode: 239681 | Wehren Anna | |
2021-09-30 | 14:00 - 16:30 | Analysing Customer Data | https://arcada.zoom.us/j/67826318095?pwd=OG81NldsbHIrR1VtbXpuT1g0OW94QT09 Meeting ID: 678 2631 8095 Passcode: 701770 | Wehren Anna | |
2021-10-07 | 13:00 - 15:30 | Analysing Customer Data | https://arcada.zoom.us/j/66476562950?pwd=aEVieUxQZm9qNWJFNkoxdUVoMlM3QT09 Meeting ID: 664 7656 2950 Passcode: 587017 | Wehren Anna | |
2021-10-14 | 13:00 - 15:30 | Analysing Customer Data | https://arcada.zoom.us/j/64758252448?pwd=SHpxNDYraW9rNiszUlAxSW0zMGpyQT09 Meeting ID: 647 5825 2448 Passcode: 080120 | Wehren Anna | |
2021-10-19 | 13:00 - 15:30 | Analysing Customer Data | Exam, on ITSLEARNING | Wehren Anna | |
2021-11-11 | 13:00 - 15:30 | Analysing Customer Data | Re-exam 1 | ||
2021-12-14 | 09:15 - 11:45 | Analysing Customer Data | Re-exam 2 |