IB-2-042

• International business 2010 (international students) - Profile: ebusiness and distribution
• International business 2010 (native finnish speaking students) - Profile: ebusiness and distribution
• International business 2010 (native swedish speaking students) - Profile: ebusiness and distribution
• International business 2011 (international students) - Profile: ebusiness and distribution
• International business 2011 (native finnish speaking students) - Profile: ebusiness and distribution
• International business 2011 (native swedish speaking students) - Profile: ebusiness and distribution
• International business 2012 (international students) - Profile: ebusiness and distribution
• International business 2012 (native finnish speaking students) - Profile: ebusiness and distribution
• International business 2012 (native swedish speaking students) - Profile: ebusiness and distribution

English

Compulsory

First

3

5 cr

The aim of the course is to develop a strategic use
of IT solutions and applications that strengthen an
organization's online presence.

At the end of the course the student is expected to
be create a strong online presence for an organization. Different
solutions with focus on value creation for both the customer and
the organization are used.

• Development of an organizations web site

• Use of digital marketing to tie together an
  organization with interested parties.

• Development and implementation of the
  communication between the company and its customers via
  digital
  channels.

• Report on project work both in writing and
  development of a website with related online activities.

None

N/A

none

Chaffey, David et. al. Internet Marketing -
Strategy, implementation and practice.Prentice
Hall. ISBN 978-0-273-69405-2

Articles, compendium and material on Arcada's
Learning Management System (itslearning).
Material from several books that are presented at
course start.

• Lectures - 30 hours
• Excursions and demonstrations - 10 hours
• Practical exercises - 33 hours
• Project- and production work/artistic activities - 40 hours
• Internet-based studies - 20 hours

• Total workload of the course: 133 hours
• Of which autonomous studies: 133 hours
• Of which scheduled studies: 0 hours

Multiform education

• Demonstrations and proficiency exams
• Essays, reports, productions and portfolio

To pass the course the student should pass the following
examinations:
Examination 1: Write a report on the development of a
company's
digital services
Examination 2: Implement a Web site and related activities
within
digital marketing
Examination 3: Present the website and various activities in
digital
marketing in a final seminar

Forsström Mikael

Forsström Mikael

https://arcada.itslearning.com/ External link

No limit

Until date 2015-03-01

see ARBS

• Date will be announced later - Demonstrations and presentations
• 2014-12-19 - Reports and productions