The course is included in these curricula and study modules
- Business administration 2010 (marketing) - Business functions
- Business administration 2010 (international logistics) - Business functions
- Business administration 2011 (marketing) - Business functions
- Business administration 2011 (international logistics) - Business functions
- Business administration 2011 (financial management) - Business functions
- Business administration 2010 (financial management) - Business functions
- Business administration 2012 (financial management) - Business functions
- Business administration 2012 (international logistics) - Business functions
- Business administration 2012 (marketing) - Business functions
- Plastics technology 2007 (swedish) - Business administration
- Plastics technology 2008 (swedish) - Business administration
- Plastics technology 2009 (swedish) - Business administration
Level/category
General studies
Teaching language
Swedish
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
1
Total number of ECTS
5 cr
Competency aims
Describe how the marketing environment
affects a firm´s
market strategy
- Identify influences on consumer behaviour
- Understand the concepts of segmentation,
targeting and
positioning - Analyse the marketing mix
Learning outcomes
- Emphasise key concepts and issues underlying
the modern
practice of marketing;
2.Examine the role of marketing in the
organisation and in
society;
3.Analyse the general nature and role of
marketing, the
marketing concept, buyer behaviour and the
environment in
which marketing operates; and
4.Understand the four main decision areas of
products and
services, distribution, promotion and pricing.
Course contents
- understanding marketing management
- analyzing marketing opportunities
- developing marketing strategies
- shaping the market offering
- managing and delivering marketing programs
Prerequisites and co-requisites
None
Previous course names
None
Additional information
None
Recommended or required reading
Marknadsföringsboken (Mossberg&Sundström)
Study activities
- Lectures - 33 hours
- Practical exercises - 30 hours
- Individual studies - 70 hours
Workload
- Total workload of the course: 133 hours
- Of which autonomous studies: 133 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
Exams (written-, oral-, home-)
Assessment requirements
Passed exam
Teacher
- Hernberg Mervi
- Rosenbröijer Carl-Johan
- Willför Christel
- Forsström Mikael
Examiner
Willför Christel
Home page of the course
Group size
No limit
Assignments valid until
12 months after course has ended
The timetable of the course
Se ARBS
Assessment methods
2012-10-23 - Exams