The course is included in these curricula and study modules
- Information technology 2018 - Digital transformation
- Business administration 2016 (logistics) - Digital transformation
- Business administration 2016 (marketing) - Digital transformation
- Business administration 2016 (tourism) - Digital transformation
- Business administration 2017 (logistics) - Digital transformation
- Business administration 2017 (marketing) - Digital transformation
- Business administration 2017 (tourism) - Digital transformation
- Business administration 2018 (logistics) - Service development
- Business administration 2018 (marketing) - Service development
- Business administration 2018 (tourism) - Service development
- Business administration 2019 - Service development
- Business administration 2020 - Service development
- International business 2016 - Digital transformation
- International business 2017 - Digital transformation
- International business 2018 - Service development
- International business 2019 - Service development
- International business 2020 - Service development
The course takes place in period
- 3 (2020-01-01 to 2020-03-22)
- 4 (2020-03-23 to 2020-07-31)
Level/category
Teaching language
English
Type of course
Optional
Cycle/level of course
First
Recommended year of study
3
Total number of ECTS
5 cr
Competency aims
The aim of the course is that students will learn
the basics of design thinking and service design
as well as methodologies and approaches currently
used as best practices in business environment.
Students will know how to think about the
behavioural touchpoints a user may have within a
company, and how those touchpoints can be better
designed to support a more comprehensive and
purposeful customer experience (business value).
The aim is also that students will learn to think
about narrative structures, and consider products
and services in a larger, experiential context.
Learning outcomes
After the completion of the course, students:
- Understand the fundamental concepts of
design thinking
- Understand the fundamental concepts of
service design
- Understand the importance of a
customer experience
- Understand the concepts of scenario
development and storytelling
- Understand methods for customer journey
mapping, ideation, prototyping and testing
Course contents
- design thinking
- service design
- buyer persona
- customer journey mapping
- storytelling
- scenario development
- prototyping
Prerequisites and co-requisites
Basic business courses need to be completed,
especially marketing
Additional information
This course is the second course of the module
Digital Transformation. The module is planned to
be taken as a whole 15 credits package. The other
two courses are called Strategies in a Digital
Economy and Customer experience Management.
Due to the exceptional situation created by the
Coronavirus and the closing of the University,
the course has been altered in the following way:
the rest of the course is done online SEE
ITSLEARNING FILE WITH NEW EXAMINATION AND
TIMESCHEDULE.
Recommended or required reading
This is Service Design Thinking : Basics-Tools-
Cases
Stickdorn, Marc ; Schneider, Jakob
BIS Publishers 2012. 1st ed
Ebook Central Yrkeshögskolan Arcada - Arcada
Finna
Material in itslearning
Various blogs, websites and handbooks on the web
Study activities
- Lectures - 10 hours
- Excursions and demonstrations - 10 hours
- Practical exercises - 50 hours
- Project- and production work/artistic activities - 40 hours
- Internet-based studies - 25 hours
Workload
- Total workload of the course: 135 hours
- Of which autonomous studies: 135 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
- Exams (written-, oral-, home-)
- Essays, reports, productions and portfolio
Assessment requirements
To pass the course the student should pass the
following examinations:
Course book assignments online
Workshop productions
Reflective assignments
DETAILED INFORMATION ABOUT EXAMINATION WILL BE
TOLD DURING MANDATORY INTRODUCTION LECTURE.
Teacher
- Kietz Tove
- Tigerstedt Christa
Examiner
Kietz Tove
Home page of the course
Group size
No limit (30 students enrolled)
Assignments valid until
12 months after course has ended
Course enrolment period
2019-12-24 to 2020-03-08
Assessment methods
- Date of examination will be announced later - Exams
- Date will be announced later - Reports and productions
Date | Time | Room | Title | Description | Organizer |
---|---|---|---|---|---|
2020-03-09 | 08:30 - 12:30 | B320 | Service design | Kietz Tove Tigerstedt Christa |
|
2020-03-11 | 12:45 - 15:45 | D4107-08 | Service design | Kietz Tove Tigerstedt Christa |
|
2020-03-23 | 09:15 - 12:15 | Service design | Starting in Zoom at 9.15: https://arcada.zoom.us/j/7567553130 | Kietz Tove Tigerstedt Christa |
|
2020-03-24 | 09:15 - 12:15 | Service design | kietztov@arcada.fi is inviting you to a scheduled Zoom meeting. Topic: Service Design workshop Storyboards Time: Mar 24, 2020 09:15 AM Kiev Join Zoom Meeting https://arcada.zoom.us/j/3387571300 | Kietz Tove Tigerstedt Christa |
|
2020-03-30 | 09:15 - 12:15 | Service design | Join Zoom Meeting https://arcada.zoom.us/j/466517852 | Kietz Tove Tigerstedt Christa |
|
2020-04-01 | 13:00 - 16:00 | Service design | Join Zoom Meeting https://arcada.zoom.us/j/754967577 | Kietz Tove Tigerstedt Christa |
|
2020-04-06 | 10:00 - 12:00 | Service design | Presentations of Prototypes in Zoom. Link will be provided here and in itslearning. | Forsström Mikael Kietz Tove Tigerstedt Christa |