MB-2-015 (0) - Digital Business Development

• International business management - a nordic focus 2014 - Marketing management
• International business management - a nordic focus 2015 - Marketing management
• International business management - a nordic focus 2016 - Marketing management
• International business management 2017 - Business management
• International business management 2018 - Business management
• International business management 2019 - Business management

2 (2019-10-28 to 2019-12-31)

English

Compulsory

Second

1

5 cr

The aim of the course is to analyze the impact
of
Internet on market structures, look at future
solutions and to get hands
on experience with a digital storefront.

At the end of the course the student is
expected to be able to

- understand the impact of Internet and
connected things e.g smart products on market
structures
- manage order handling, payment transactions
and logistics in an eCommerce storefront

The impact of Internet on market structures
Future of retail - smart products, in-store
technologies with e.g. RFID, NFC
Logistics solutions in eCommerce
Digital payments
Simulations in eCommerce Lab

A bachelor degree and at least three years work
experience gained after completing the higher
education degree

Digital material in ItsLearning

Articles such as
Porter E. & Heppelman J.E. (2014). How Smart,
Connected Products Are Transforming
Competition, Harvard Business Review.

• Lectures - 15 hours
• Excursions and demonstrations - 10 hours
• Individual- and group instruction - 15 hours
• Project- and production work/artistic activities - 50 hours
• Individual studies - 45 hours

• Total workload of the course: 135 hours
• Of which autonomous studies: 135 hours
• Of which scheduled studies: 0 hours

Participation in tuition

To pass the course the student should pass the
following examinations:

Individual pre-assignment
Group assignment

Pehrsson Patrik

Stenius Minna

https://arcada.itslearning.com/ External link

No limit (19 students enrolled)

12 months after course has ended

2019-10-14 to 2019-11-10