The course is included in these curricula and study modules
- International business management - a nordic focus 2012 - Nordic skill module
- International business management - a nordic focus 2014 - The nordic context
- International business management - a nordic focus 2015 - The nordic context
- International business management - a nordic focus 2016 - The nordic context
- International business management 2017 - The nordic context
- International business management 2018 - The nordic context
- International business management 2019 - The nordic context
The course takes place in period
1 (2019-08-01 to 2019-10-27)
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
Second
Recommended year of study
2
Total number of ECTS
5 cr
Competency aims
The aim of the course is to give an insight in
the various challenges and opportunities in
making a successful market entry in a Nordic
(Scandinavian) market. Moreover, the course
offers the students a chance to practice
presenting new business plans to a board of
directors.
Learning outcomes
At the end of the course the student is expected
to be able to
- explore business opportunities in the region
- analyze and evaluate the competitiveness
fundamentals of an industry in the Nordic
marketplace
- choose a market entry strategy and create a
well defined market entry action plan
- do a well defined report and a presentation
including recommendations to case company.
Course contents
Seminar sessions with guest speakers from
businessworld
Relevant case studies
Articles and webinars
Case Company inputs and challenges
Group Assignment: Entry Plan into a Nordic
(Scandinavian) market
Presenting the plan to a professional board of
directors and caseowners.
Prerequisites and co-requisites
A bachelor degree and at least three years work
experience gained after completing the higher
education degree, Nordic track Module 1 done.
Recommended or required reading
International marketing : strategy and management
E-bok
Gilligan, Colin ; Hird, Martin ; ProQuest (Firm)
Routledge 2013.
Pages 71-150 required
Study activities
- Lectures - 20 hours
- Small-group work - 7 hours
- Project- and production work/artistic activities - 73 hours
- Individual studies - 35 hours
Workload
- Total workload of the course: 135 hours
- Of which autonomous studies: 135 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Multiform education
Assessment methods
Essays, reports, productions and portfolio
Assessment requirements
To pass the course the student should:
- give an active input during the seminar
sessions by asking
questions and sharing relevant experiences
- give a solid input in preparing an entry plan
by supporting the
process with knowledge, curiosity and
creativity
- take a specific role in presenting the
assignment.
Teacher
Kietz Tove
Examiner
Kietz Tove
Home page of the course
Group size
No limit (14 students enrolled)
Assignments valid until
12 months after course has ended
Course enrolment period
2019-08-12 to 2019-09-08
Assessment methods
Date will be announced later - Reports and productions
Date | Time | Room | Title | Description | Organizer |
---|---|---|---|---|---|
2019-08-21 | 16:30 - 20:00 | F363 | Planning and preparing market entry in a Nordic country | Kietz Tove | |
2019-08-23 | 16:30 - 20:00 | F363 | Planning and preparing market entry in a Nordic country | Kietz Tove | |
2019-08-24 | 09:30 - 16:00 | F363 | Planning and preparing market entry in a Nordic country | Kietz Tove | |
2019-10-03 | 16:30 - 20:00 | F363 | Planning and preparing market entry in a Nordic country | Kietz Tove | |
2019-10-04 | 16:30 - 20:00 | B522 | Planning and preparing market entry in a Nordic country | Kietz Tove |