The course is included in these curricula and study modules

The course takes place in period

  • 3 (2020-01-01 to 2020-03-22)
  • 4 (2020-03-23 to 2020-07-31)

Level/category

Professional studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

Second

Recommended year of study

2

Total number of ECTS

5 cr

Competency aims

The aim of the course is to give an insight in
the various challenges and opportunities in
making a successful market entry in a Nordic
(Scandinavian) market. Moreover, the course
offers the students a chance to practice
presenting new business plans to a board of
directors.

Learning outcomes

At the end of the course the student is expected
to be able to
- explore business opportunities in the region
- analyze and evaluate the competitiveness
fundamentals of an industry in the Nordic
marketplace
- choose a market entry strategy and create a
well defined market entry action plan
- do a well defined report and a presentation
including recommendations to case company.

Course contents

Seminar sessions with guest speakers from
businessworld
Relevant case studies
Articles and webinars
Case Company inputs and challenges
Group Assignment: Entry Plan into a Nordic
(Scandinavian) market
Presenting the plan to a professional board of
directors and caseowners.

Prerequisites and co-requisites

A bachelor degree and at least three years work
experience gained after completing the higher
education degree, Nordic track Module 1 done.

Additional information

Due to the exceptional situation created by the
Coronavirus and the closing of the University,
the course has been altered in the following way:
the rest of the course is done online SEE
ITSLEARNING FILE WITH NEW EXAMINATION AND
TIMESCHEDULE.

Recommended or required reading

International marketing : strategy and management
E-bok
Gilligan, Colin ; Hird, Martin ; ProQuest (Firm)
Routledge 2013.
Pages 71-150 required

Study activities

  • Lectures - 20 hours
  • Small-group work - 7 hours
  • Project- and production work/artistic activities - 73 hours
  • Individual studies - 35 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should:
- give an active input during the seminar
sessions by asking
questions and sharing relevant experiences
- give a solid input in preparing an entry plan
by supporting the
process with knowledge, curiosity and
creativity
- take a specific role in presenting the
assignment.

Teacher

Kietz Tove

Examiner

Kietz Tove

Home page of the course

Group size

No limit (13 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2019-12-24 to 2020-01-20

Assessment methods

Date will be announced later - Reports and productions

Room reservations
Date Time Room Title Description Organizer
2020-03-05 16:30 - 20:00 A311 Planning and preparing market entry in a Nordic country Kietz Tove
2020-03-06 16:30 - 20:00 A311 Planning and preparing market entry in a Nordic country Kietz Tove
2020-03-07 09:30 - 16:00 A311 Planning and preparing market entry in a Nordic country Kietz Tove
2020-03-26 16:30 - 20:00 Planning and preparing market entry in a Nordic country Zoom session LINK will be put here: Kietz Tove
2020-03-27 16:30 - 20:00 Planning and preparing market entry in a Nordic country Zoom session LINK will be put here: Kietz Tove
2020-03-28 09:30 - 16:00 Planning and preparing market entry in a Nordic country Zoom session LINK will be put here: Kietz Tove

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