The course is included in these curricula and study modules
- Information technology 2018 - Digital transformation
- Business administration 2016 (logistics) - Digital transformation
- Business administration 2016 (marketing) - Digital transformation
- Business administration 2016 (tourism) - Digital transformation
- Business administration 2017 (logistics) - Digital transformation
- Business administration 2017 (marketing) - Digital transformation
- Business administration 2017 (tourism) - Digital transformation
- Business administration 2018 (logistics) - Service development
- Business administration 2018 (marketing) - Service development
- Business administration 2018 (tourism) - Service development
- Business administration 2019 - Service development
- Business administration 2020 - Service development
- Business administration 2021 - Service development - advanced studies
- Business administration 2022 - Service development - advanced studies
- International business 2016 - Digital transformation
- International business 2017 - Digital transformation
- International business 2018 - Service development
- International business 2019 - Service development
- International business 2020 - Service development
- International business 2021 - Service development - advanced studies
- International business 2022 - Service development - advanced studies
The course takes place in period
- 1 (2022-08-01 to 2022-10-23)
- 2 (2022-10-24 to 2022-12-31)
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
3
Total number of ECTS
5 cr
Competency aims
Within this study unit we will focus on the
following competencies:
Customer-centric Competence
Fact-based decision making Competence
Communicative and Social Competence
​Learning Competence
SDG's in focus: 4,8,9,12
Learning outcomes
Once you have completed the study unit you will
have..
- learned the basics of design thinking and
service design as well as methodologies and
approaches currently used as best practices in
business environment. (knowledge, skills)
- know how to think about the behavioural
touchpoints a user may have within a company, and
how those touchpoints can be better designed to
support a more comprehensive and purposeful
customer experience (business value).(attitude,
skill)
- students will learn to think about narrative
structures, and consider products and services in
a larger, experiential context. (attitude, skill)
Course contents
Group work in workshops designed as a service
design process. And individual selfstudies of
ebook and articles.
Contents
- design thinking
- service design
- buyer persona
- customer journey mapping
- storytelling
- scenario development
- prototyping
Prerequisites and co-requisites
Basic business study units need to be completed,
especially marketing + 20 completed from the subject
module.
Additional information
This study unit is the second unit of the module
Digital Transformation. The module is planned to
be taken as a whole 15 credits package. The other
two units are called Strategies in a Digital
Economy and Customer experience Management. THIS
STUDY UNIT IS STUDIED ON CAMPUS (if not restricted
by authorities) and it stretches one week
into Period 2.
Recommended or required reading
This is Service Design Thinking : Basics-Tools-
Cases
Stickdorn, Marc ; Schneider, Jakob
BIS Publishers 2012. 1st ed
Ebook Central Yrkeshögskolan Arcada - Arcada
Finna
Material in itslearning
Various blogs, websites and handbooks on the web
Study activities
- Lectures - 20 hours
- Excursions and demonstrations - 10 hours
- Practical exercises - 30 hours
- Project- and production work/artistic activities - 15 hours
- Individual studies - 35 hours
- Internet-based studies - 25 hours
Workload
- Total workload of the course: 135 hours
- Of which autonomous studies: 135 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
- Exams (written-, oral-, home-)
- Essays, reports, productions and portfolio
Assessment requirements
To pass the study unit the student should pass the
following examinations:
Book assignments; online quiz, article
assignments
Workshop activity, productions and reflective
dialogue
Reflective article assignments
DETAILED INFORMATION ABOUT EXAMINATION WILL BE
TOLD DURING MANDATORY INTRODUCTION LECTURE.This
study unit is consisting of practical learnings
and dialogues during workshops that will be
assessed.
Teacher
- Kietz Tove
- Tigerstedt Christa
Examiner
Kietz Tove
Home page of the course
Group size
No limit (31 students enrolled)
Assignments valid until
12 months after course has ended
Course enrolment period
2022-08-10 to 2022-08-25
Assessment methods
- Date of examination will be announced later - Exams
- Date will be announced later - Reports and productions
Date | Time | Room | Title | Description | Organizer |
---|---|---|---|---|---|
2022-09-22 | 14:45 - 15:45 | B522 | Service Design | Mandatory participation | Kietz Tove Tigerstedt Christa |
2022-10-04 | 09:15 - 11:45 | D4106 | Service Design | Workshop1:Personas | Kietz Tove |
2022-10-06 | 12:15 - 14:45 | B320 | Service Design | Workshop 2: Customer Journeys | Kietz Tove |
2022-10-10 | 09:00 - 11:30 | B320 | Service Design | Workshop 3: Ideation and Creativity | Tigerstedt Christa |
2022-10-13 | 12:00 - 16:00 | F367 | Service Design | WS 4: Robolab, in 4 smaller groups 1 hour timeslots (sign up in its) Basics in bot whisperingSurvey on bots in service tasks | Biström Dennis Kietz Tove Tigerstedt Christa |
2022-10-20 | 12:00 - 14:30 | B522 | Service Design | Workshop 5: Storyboards and Scenarioplanning | Kietz Tove Tigerstedt Christa |
2022-10-25 | 13:00 - 16:00 | A409 | Service Design | Workshop 6: Prototyping | Kietz Tove Tigerstedt Christa |
2022-10-27 | 12:15 - 15:30 | B320 | Service Design | Workshop 7: Group work presentations | Kietz Tove Remes Katja Tigerstedt Christa |