The course is included in these curricula and study modules
- Business administration 2018 (marketing) - Marketing
- Business administration 2019 - Marketing
- Business administration 2020 - Marketing
- Business administration 2021 - Marketing - advanced studies
- Business administration 2022 - Marketing - advanced studies
- Business administration 2023 - Marketing - advanced studies
- International business 2019 - Marketing
- International business 2020 - Marketing
- International business 2021 - Marketing - advanced studies
- International business 2022 - Marketing - advanced studies
- International business 2023 - Marketing - advanced studies
The course takes place in period
3 (2023-01-01 to 2023-03-19)
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
2
Total number of ECTS
5 cr
Competency aims
Customer centric Competence
Technological Competence
Innovation and Development Competence
Learning Competence
Learning outcomes
- Knowledge in the principles of growth marketing
and growth
hacking
(knowledge)
- Develop strategies in a multi-device and multi-
channel world (skill)
- Use both an inbound and outbound methodologies
in marketing
(skill)
- Open mindset to working with data-driven
approaches (attitude)
Course contents
- Growth marketing and growth hacking
- Buyer personas and ICP
- Paid search ads
- Landing pages
- Social media campaigns
- Email marketing
- Analytics
Prerequisites and co-requisites
Introducton to Marketing.
Recommended or required reading
Entrepreneur Voices on Growth Hacking, The Staff of
Entrepreneur Media, Inc., Derek Lewis
The Digital Marketing Handbook -Deliver Powerful
Digital Campaigns, Simon Kingsnorth
Study activities
- Lectures - 35 hours
- Excursions and demonstrations - 10 hours
- Individual- and group instruction - 5 hours
- Practical exercises - 20 hours
- Project- and production work/artistic activities - 40 hours
- Internet-based studies - 23 hours
Workload
- Total workload of the course: 133 hours
- Of which autonomous studies: 133 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
- Demonstrations and proficiency exams
- Essays, reports, productions and portfolio
Assessment requirements
To pass the course the student should accomplish
the following:
Hand-in assignments according to deadlines in
itslearning and pass the test.
Teacher
Remes Katja
Examiner
Forsström Mikael
Home page of the course
Group size
No limit (40 students enrolled)
Assignments valid until
12 months after course has ended
Course enrolment period
2022-12-26 to 2023-01-05
Assessment methods
- Date will be announced later - Demonstrations and presentations
- Date will be announced later - Reports and productions
| Date | Time | Room | Title | Description | Organizer |
|---|---|---|---|---|---|
| 2023-01-12 | 12:15 - 15:15 | F365 | Growth Marketing | Remes Katja | |
| 2023-01-19 | 12:15 - 15:15 | F365 | Growth Marketing | Remes Katja | |
| 2023-01-26 | 12:15 - 15:15 | F365 | Growth Marketing | Remes Katja | |
| 2023-02-02 | 12:15 - 15:15 | F365 | Growth Marketing | Remes Katja | |
| 2023-02-09 | 12:15 - 15:15 | F365 | Growth Marketing | Remes Katja | |
| 2023-02-16 | 12:15 - 15:15 | F365 | Growth Marketing | Remes Katja | |
| 2023-02-23 | 12:15 - 15:15 | F365 | Growth Marketing | Remes Katja | |
| 2023-03-02 | 12:15 - 15:15 | F365 | Growth Marketing | Remes Katja | |
| 2023-03-09 | 12:15 - 15:15 | F365 | Growth Marketing | Remes Katja | |
| 2023-03-16 | 12:15 - 15:15 | F365 | Growth Marketing | Remes Katja |