The course takes place in period

2 (2022-10-24 to 2022-12-31)

Level/category

Professional studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

2

Total number of ECTS

5 cr

Competency aims

The primary aim of Revenue Management is selling
the right product to the right customer at the
right time for the right price and with the right
pack. The essence of this discipline is in
understanding customers' perception of product
value and accurately aligning product prices,
placement and availability with each customer
segment. You will also understand the overall
operativ management

Learning outcomes

At the end of the course you will understand how
to plan and sell services within the hospitality
industry according to guest segments. You will be
able to analyze results and give suggestions for
improvements to maximize profit in the
hospitality industry.

Course contents

Operations Management
Global Distribution Systems
Revenue Management basics such as pricing, customer
behavior, supply and demand

Prerequisites and co-requisites

Introduction to the Tourism Industry

Recommended or required reading

Hospa E-book Revenue Management,
http://hospa.org/en/resources/rm-ebook External link-
download/#.VORmf2Oc4nI
Tranter et. al, 2009, An introduction to revenue
management for the hospitality industry :
principles and practices for the real world
Walker 2013, Introdustion to Hospitality
Vallen & Vallen,2005, Check In Check Out
Holloway & Humphreys, 2012, The Business of
Tourism

Study activities

  • Lectures - 30 hours
  • Excursions and demonstrations - 10 hours
  • Individual studies - 60 hours
  • Internet-based studies - 35 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

  • Exams (written-, oral-, home-)
  • Essays, reports, productions and portfolio

Assessment requirements

Examination 1 40%
Examination 2 60%
Minimi 50% needed from both assignments to pass the
course

Teacher

Broth Joacim

Examiner

Fabricius Susanna

Group size

No limit

Assignments valid until

12 months after course has ended

Course enrolment period

2022-10-10 to 2022-11-06

Assessment methods

  • Date of examination will be announced later - Exams
  • Date will be announced later - Reports and productions

Course and curriculum search