The course is included in these curricula and study modules
- Media culture 2017 (media analysis) - Media economics
- Media culture 2018 (media analysis) - Media economics
- Cultural management 2015 - Cultural project management
- Cultural management 2016 - Cultural project management
- Cultural management 2017 - Cultural project management
- Cultural management 2018 - Cultural project management
- Cultural management 2019 - Business and innovation competence
- Cultural management 2020 - Business and innovation competence
- Cultural management 2021 (plan for year 2-4) - Business and innovation competence
- Cultural management 2021 (new) - Cultural entrepreneurship
The course takes place in period
4 (2022-03-14 to 2022-07-31)
Level/category
Teaching language
Swedish
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
1
Total number of ECTS
5 cr
Competency aims
The aim of the course is to give the student an understanding
about basic marketing theories applied to the cultural field
Learning outcomes
At the end of the course the student is expected to be able to
apply basic marketing theories and methods in the cultural field
Course contents
Practical and theoretical knowledge about marketing and
marketing in the cultural sector. Emphasise on municipalities,
visual art and theater. And also focus on branding and marketing
research
Prerequisites and co-requisites
None
Previous course names
None
Recommended or required reading
Malhotra, N.K. (2013). Basic Marketing Research: Pearson New
International Edition: Leeds University Business School. 4th ed.
[ebook] Pearson. Available at:
https://www.perlego.com/book/811361/basic-marketing-research External link-
pearson-new-international-edition-leeds-university-business-
school-pdf
material on itslearning
Study activities
- Lectures - 25 hours
- Excursions and demonstrations - 0 hours
- Project- and production work/artistic activities - 20 hours
- Individual studies - 85 hours
- Internet-based studies - 0 hours
- Seminars - 5 hours
Workload
- Total workload of the course: 135 hours
- Of which autonomous studies: 135 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Multiform education
Assessment methods
- Exams (written-, oral-, home-)
Assessment requirements
To pass the course the student should pass the following
examinations:
See Swedish description
Teacher
- Bäck Maria
- Silin Richard
Examiner
Bäck Maria
Home page of the course
Group size
No limit (26 students enrolled)
Assignments valid until
12 months after course has ended
The timetable of the course
Se ARBS
Course enrolment period
2022-02-28 to 2022-03-27
Assessment methods
- 2022-05-27 - Exams
- Date will be announced later - Other assignments
Date | Time | Room | Title | Description | Organizer |
---|---|---|---|---|---|
2022-03-29 | 13:00 - 15:00 | B320 | Marknadsföring - konst, kultur och den kreativa branschen | Bäck Maria | |
2022-04-06 | 13:30 - 15:30 | A311 | Marknadsföring - konst, kultur och den kreativa branschen | Bäck Maria | |
2022-04-13 | 13:00 - 15:00 | A311 | Marknadsföring - konst, kultur och den kreativa branschen | Bäck Maria | |
2022-04-27 | 13:00 - 15:00 | A311 | Marknadsföring - konst, kultur och den kreativa branschen | Bäck Maria | |
2022-05-02 | 11:00 - 13:00 | Marknadsföring - konst, kultur och den kreativa branschen | Maria Bäck is inviting you to a scheduled Zoom meeting. Join Zoom Meeting https://arcada.zoom.us/j/61645025612?from=addon Meeting ID: 616 4502 5612 Join by SIP 61645025612@109.105.112.236 61645025612@109.105.112.235 Join by H.323 109.105.112.236 109.105.112.235 Meeting ID: 616 4502 5612 | Bäck Maria | |
2022-05-04 | 13:30 - 15:30 | D4107-08 | Marknadsföring - konst, kultur och den kreativa branschen | Bäck Maria | |
2022-05-09 | 11:00 - 13:00 | Marknadsföring - konst, kultur och den kreativa branschen | Maria Bäck is inviting you to a scheduled Zoom meeting. Join Zoom Meeting https://arcada.zoom.us/j/64994359251?from=addon Meeting ID: 649 9435 9251 Join by SIP 64994359251@109.105.112.236 64994359251@109.105.112.235 Join by H.323 109.105.112.236 109.105.112.235 Meeting ID: 649 9435 9251 | Bäck Maria | |
2022-05-11 | 13:00 - 15:00 | A311 | Marknadsföring - konst, kultur och den kreativa branschen | Drop-in tillfället | Bäck Maria |
2022-05-27 | 10:00 - 12:00 | A311 | Marknadsföring - konst, kultur och den kreativa branschen | Muntlig examination - marknadsföring | Bäck Maria Löv Monica |