The course takes place in period

2 (2021-10-25 to 2021-12-31)

Level/category

Professional studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

2

Total number of ECTS

5 cr

Competency aims

The aim of the course is to introduce the student
to digital business
development in a tourism context. By using the
design sprint method, a
time-constrained process, and utlizing design
thinking the student is
able
to introduce a new service to the market. The
student knows after the
completion of the course what it takes to create
a positive customer
experience with a goal to deliver real value at
every single customer
touch point.

Learning outcomes

At the end of the course the student:

  • knows new emerging technologies
  • is able to analyze and improve different online
    services
  • is able to develop strategies for a multi-
    device and multi-channel
    approach
  • is familiar with the customer oriented approach
    and can implement
    it
    to reach customers online
  • is able to monitor and analyse customer
    experiences across
    various touchpoints
  • can optimize for better experiences and
    interactions based on
    multiple metrics
  • is familiar with the design sprint method and
    knows how to use it
    when bringing a new service to the market.

Course contents

  • content marketing
  • Usability tests
  • Traffic Analysis
  • Conversions
  • Search Engine Optimization
  • Customer Experience Journey
  • design thinking
  • design sprint method

Prerequisites and co-requisites

Introduction to the Tourism Industry

Recommended or required reading

Knapp, J., Zeratsky, J. & Kowitz, B. 2016.
Sprint: How to solve big
problems and test new ideas in just five days.
New York: Simon & Schuster
Paperbacks.

Bly, R. W. 2018. The digital marketing handbook:
A step-by-step guide to
creating websites that sell. [Irvine,
California]: Entrepreneur Press.

Linkedin Learning and itslearning material

Study activities

  • Lectures - 30 hours
  • Excursions and demonstrations - 10 hours

Workload

  • Total workload of the course: 40 hours
  • Of which autonomous studies: 40 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Demonstrations and proficiency exams
  • Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should
accomplish the following:

Hand-in assignments during the course.

Teacher

Forsström Mikael

Examiner

Forsström Mikael

Group size

No limit (17 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2021-10-11 to 2021-10-20

Assessment methods

  • Date will be announced later - Demonstrations and presentations
  • Date will be announced later - Reports and productions
Room reservations
Date Time Room Title Description Organizer
2021-10-28 08:30 - 12:30 Digital Service Development Forsström Mikael
2021-11-02 08:30 - 12:00 E384 Digital Service Development Forsström Mikael
2021-11-11 10:00 - 13:00 E384 Digital Service Development Forsström Mikael
2021-11-16 08:30 - 12:00 E384 Digital Service Development Forsström Mikael
2021-11-25 08:30 - 12:30 E384 Digital Service Development Forsström Mikael
2021-11-30 08:30 - 12:00 E384 Digital Service Development Forsström Mikael
2021-12-09 09:00 - 12:30 E384 Digital Service Development Forsström Mikael
2021-12-16 09:30 - 11:00 Digital Service Development Forsström Mikael

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