The course takes place in period

1 (2021-08-01 to 2021-10-24)

Level/category

Professional studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

2

Total number of ECTS

5 cr

Competency aims

Upon completing the course students understand the importance of developing a marketing strategy and they understand the fundamentals of creating customer value, branding and product strategy. The students will also be knowledgeable in how to conduct market research.

Learning outcomes

Upon completing the course students know the critical components of marketing strategy and - management and they can conduct or participate in marketing research projects.

Course contents

Developing strategies, Collecting information and estimating demand, conducting market research, shaping the market offerings, connecting with customers, building brands.

Prerequisites and co-requisites

Introduction to Marketing

Previous course names

None

Additional information

Attendance is highly recommended throughout the course. The rules concerning attendance and grading will be explained during the first session. The information given in this course description is subject to change!

Recommended or required reading

Kotler, Philip & Keller, Kevin Lane: "Marketing Management" 15th Global edition

Study activities

  • Lectures - 35 hours
  • Small-group work - 10 hours
  • Project- and production work/artistic activities - 10 hours
  • Individual studies - 80 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Exams (written-, oral-, home-)
  • Assignments

Assessment requirements

Examination, assignments, maybe project The details of assignments and ev. project will be given during the lectures, by email, and on Its Learning. Ther will be one bookexam during Period 1 and two re-examinations during Period 2 and 3.

Teacher

  • Kietz Tove
  • Wehren Anna

Examiner

Kietz Tove

Group size

No limit (48 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2021-08-09 to 2021-08-29

Assessment methods

  • Date of examination will be announced later - Exams
  • Date will be announced later - Other assignments
Room reservations
Date Time Room Title Description Organizer
2021-08-31 13:00 - 15:30 Strategic Marketing and Research Introduction lecture https://arcada.zoom.us/j/65601025678?pwd=RzdybjZmajcvekpkbFVMTndWNkZIZz09 Meeting ID: 656 0102 5678 Passcode: 353953 Kietz Tove
Wehren Anna
2021-09-02 09:00 - 11:30 B518 Strategic Marketing and Research https://arcada.zoom.us/j/68898207624?pwd=TFc5WDhFYVROUFlwTzFOTTRFS3VXZz09 Meeting ID: 688 9820 7624 Passcode: 105724 Kietz Tove
Wehren Anna
2021-09-07 13:00 - 15:30 Strategic Marketing and Research https://arcada.zoom.us/j/63461799320?pwd=OXpBbmc3cDY4c2hYSk1CVU5LOC8vQT09 Meeting ID: 634 6179 9320 Passcode: 209571   Kietz Tove
Wehren Anna
2021-09-09 09:00 - 11:30 B518 Strategic Marketing and Research https://arcada.zoom.us/j/67749314365?pwd=RlFYc3RydUVudzFlWHMvKzJsY3orZz09 Meeting ID: 677 4931 4365 Passcode: 696944 Kietz Tove
Wehren Anna
2021-09-14 13:00 - 15:30 Strategic Marketing and Research https://arcada.zoom.us/j/64845008804?pwd=b3N0cGxSb0w5T0h0VzFVa1dTT3Jqdz09 Meeting ID: 648 4500 8804 Passcode: 776191 Kietz Tove
Wehren Anna
2021-09-16 09:00 - 11:30 B518 Strategic Marketing and Research WORKSHOP IS ON CAMPUS! Only illness/quarantine is provided online possibility in Zoom.   https://arcada.zoom.us/j/69739998884?pwd=WGVzSzRwM1UvNDd4YWNZYzM3ckdzUT09 Meeting ID: 697 3999 8884 Passcode: 897459 Kietz Tove
Wehren Anna
2021-09-21 13:00 - 15:30 Strategic Marketing and Research Join Zoom Meeting https://arcada.zoom.us/j/68370465122?pwd=aTk2Nm9odktDYkRFUkEwK2g1SUtPUT09 Meeting ID: 683 7046 5122 Passcode: 665259 Kietz Tove
Wehren Anna
2021-09-30 09:30 - 12:00 B518 Strategic Marketing and Research Workshop 2 ON CAMPUS Zoom link is provided for those that due to illness/quarantine must stay at home. https://arcada.zoom.us/j/68628317483?pwd=VThiNGFyOGljbE9rVWt5dnZmdkFvQT09 Meeting ID: 686 2831 7483 Passcode: 642596 Kietz Tove
Wehren Anna
2021-10-05 13:00 - 15:30 Strategic Marketing and Research Join Zoom Meeting https://arcada.zoom.us/j/61348777438?pwd=Wjlsa0JCenBNc255RERNZDFHRFNRZz09 Meeting ID: 613 4877 7438 Passcode: 147953 Kietz Tove
Wehren Anna
2021-10-07 09:00 - 11:30 B518 Strategic Marketing and Research https://arcada.zoom.us/j/67269451270?pwd=cHNHdjdsTG4rT0V3VWVxMVc2SDNrZz09 Meeting ID: 672 6945 1270 Passcode: 059327 Kietz Tove
Wehren Anna
2021-10-12 13:00 - 16:00 B518 Strategic Marketing and Research - 2 guest lecturers Tove Kietz is inviting you to a scheduled Zoom meeting. Join Zoom Meeting https://arcada.zoom.us/j/63314701308?pwd=R1hkay9JS25jS2ZRbWwvblBIOFpKZz09 Meeting ID: 633 1470 1308 Passcode: 786817 One tap mobile +496938079883,,63314701308# Germany +496938079884,,63314701308# Germany Dial by your location +49 69 3807 9883 Germany +49 69 3807 9884 Germany +49 69 5050 0951 Germany +49 69 5050 0952 Germany +49 695 050 2596 Germany +49 69 7104 9922 Germany Meeting ID: 633 1470 1308 Find your local number: https://arcada.zoom.us/u/cJIsnAOxA Join by SIP 63314701308@109.105.112.236 63314701308@109.105.112.235 Join by H.323 109.105.112.236 109.105.112.235 Meeting ID: 633 1470 1308 Passcode: 786817 Kietz Tove
Wehren Anna
2021-10-14 09:00 - 11:30 B518 Strategic Marketing and Research https://arcada.zoom.us/j/62509420525?pwd=amZORkxXenVRa1pWODUyQUNrWUdIdz09 Meeting ID: 625 0942 0525 Passcode: 445267 Kietz Tove
Wehren Anna
2021-10-19 09:00 - 11:30 Strategic Marketing and Research Book Exam - online Kietz Tove
Wehren Anna
2021-11-19 13:00 - 15:30 Strategic Marketing and Research Re-exam 1 - online Kietz Tove
Wehren Anna
2021-12-07 13:00 - 15:30 Strategic Marketing and Research Re-exam 2 - online Kietz Tove
Wehren Anna

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