The course takes place in period

4 (2022-03-14 to 2022-07-31)

Level/category

General studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

1

Total number of ECTS

5 cr

Competency aims

The aim of the course is to give the student a
basic understanding of the principles of modern
marketing in the consumer market.

  • Competence in customer-centric conduct 
  • Basic competence in fact-based decision making
    within marketing  
  • Understanding of both strategic and practical
    perspective within elementary marketing 
  • Competence in the structure, and functions of
    business organisations 
  • Understanding of how marketing evolves due to
    digitalisation 

Learning outcomes

Upon completion of the course you will be able
to: 

  • describe consumer behavior in the buying process
    phases  (knowledge) 
  • identify groups of individuals with similar
    needs that can be satisfied both efficiently and
    profitably (knowledge) 
  • analyze the organization's ability to act on the
    targeted market (skill) 
  • apply the most relevant means derived from the
    central marketing models and concepts (skill) 
  • discuss how the organization's marketing efforts
    and plans are executed, integrated, and
    coordinated most efficiently (skill) (approach) 
  • identify and assess different product- and
    marketing- strategies and commercial activities in
    the marketplace (skill) (approach) 

Course contents

Lectures 
Guest lectures 
Book exam
Quiz
Individual and group assignments 

Prerequisites and co-requisites

None

Previous course names

None

Recommended or required reading

Main course book:
Principles of Marketing
Scandinavian Edition
Kotler P., Armstrong G., Parment A.
2nd edition, 2016
Pearson Education Limited

Available at perlego.com

Materials distributed during the lectures.

Study activities

  • Lectures - 40 hours
  • Practical exercises - 25 hours
  • Individual studies - 70 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

  • Exams (written-, oral-, home-)

Assessment requirements

Min. 50% of points in mandatory book exam and quiz,
as well as min.50% of total points in the study
unit.

Teacher

  • Henriksson Robert
  • Kietz Tove

Examiner

Kietz Tove

Group size

No limit (51 students enrolled)

Assignments valid until

12 months after course has ended

The timetable of the course

See Asta/ARBS/Itslearning

Course enrolment period

2021-08-09 to 2022-03-13

Assessment methods

  • Date of examination will be announced later - Exams
  • Date will be announced later - Other assignments
Room reservations
Date Time Room Title Description Organizer
2022-03-16 09:00 - 11:30 D4106 Introduction to Marketing Examination and Topic 1 https://arcada.zoom.us/j/65257943222 Henriksson Robert
Kietz Tove
2022-03-18 09:30 - 12:00 D4106 Introduction to Marketing Topic 2 and 3 Henriksson Robert
Kietz Tove
2022-03-23 09:00 - 11:30 Introduction to Marketing https://arcada.zoom.us/j/65257943222 Topic 4 & 5 Henriksson Robert
2022-03-25 09:30 - 12:00 D4106 Introduction to Marketing Topic 6 and 7 Henriksson Robert
Kietz Tove
2022-04-01 09:30 - 12:00 D4106 Introduction to Marketing Topic 10 and 11   https://arcada.zoom.us/j/66347784340?from=addon Meeting ID: 663 4778 4340 Henriksson Robert
Kietz Tove
2022-04-06 09:00 - 11:30 Introduction to Marketing Topic 12 and brief of quiz and group work https://arcada.zoom.us/j/65405632275?from=addon Meeting ID: 654 0563 2275 Kietz Tove
2022-04-08 09:30 - 12:00 Introduction to Marketing Book Exam Henriksson Robert
Kietz Tove
2022-04-26 13:00 - 15:30 Introduction to Marketing Re-exam 1 Henriksson Robert
Kietz Tove
2022-04-29 09:30 - 12:00 D4106 Introduction to Marketing Market research Group work brief and time to start working on group work https://arcada.zoom.us/j/61459451069?from=addon Meeting ID: 614 5945 1069 Kietz Tove
2022-05-06 09:30 - 12:00 Introduction to Marketing Market research survey and summary workshop in F249 + Zoom https://arcada.zoom.us/j/61772112963?from=addon Meeting ID: 617 7211 2963 Kietz Tove
2022-05-10 13:00 - 15:30 Introduction to Marketing Guest lecture https://arcada.zoom.us/j/68650568084?from=addon Meeting ID: 686 5056 8084 Henriksson Robert
Kietz Tove
2022-05-12 09:30 - 12:00 Introduction to Marketing Re-exam 2 Henriksson Robert
Kietz Tove

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