The course is included in these curricula and study modules

The course takes place in period

  • 1 (2020-08-01 to 2020-10-25)
  • 2 (2020-10-26 to 2020-12-31)

Level/category

Extension studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

3

Total number of ECTS

5 cr

Competency aims

The aim of the course is that students will learn
the basics of design thinking and service design
as well as methodologies and approaches currently
used as best practices in business environment.
Students will know how to think about the
behavioural touchpoints a user may have within a
company, and how those touchpoints can be better
designed to support a more comprehensive and
purposeful customer experience (business value).
The aim is also that students will learn to think
about narrative structures, and consider products
and services in a larger, experiential context.

Learning outcomes

After the completion of the course, students:
- Understand the fundamental concepts of design
thinking
- Understand the fundamental concepts of service
design
- Understand the importance of a customer
experience
- Understand the concepts of Scenario development
and storytelling
- Customer journey mapping

Course contents

- design thinking
- service design
- buyer persona
- customer journey mapping
- storytelling
- scenario development

Prerequisites and co-requisites

Basic business courses need to be completed,
especially marketing

Additional information

This course is the second course of the module
Digital Transformation. The module is planned to
be taken as a whole 15 credits package. The other
two courses are called Strategies in a Digital
Economy and Customer experience Management

Recommended or required reading

This is Service Design Thinking : Basics-Tools-
Cases
Stickdorn, Marc ; Schneider, Jakob
BIS Publishers 2012. 1st ed
Ebook Central Yrkeshögskolan Arcada - Arcada
Finna

Material in itslearning

Various blogs, websites and handbooks on the web

Study activities

  • Lectures - 10 hours
  • Excursions and demonstrations - 10 hours
  • Practical exercises - 50 hours
  • Project- and production work/artistic activities - 40 hours
  • Internet-based studies - 25 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Exams (written-, oral-, home-)
  • Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should pass the
following examinations:
Course book assignments online
Course book exam
Workshop productions
Reflective assignments
DETAILED INFORMATION ABOUT EXAMINATION WILL BE
TOLD DURING MANDATORY INTRODUCTION LECTURE.

Teacher

  • Kietz Tove
  • Tigerstedt Christa

Examiner

Kietz Tove

Home page of the course

Group size

No limit (39 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2020-05-18 to 2020-09-01

Assessment methods

  • Date of examination will be announced later - Exams
  • Date will be announced later - Reports and productions
Room reservations
Date Time Room Title Description Organizer
2020-10-06 12:30 - 15:00 Service design - Workshop 1: Introduction to course contents, groupwork and examination. Lecture about Basic terminology. https://arcada.zoom.us/j/65524183874?pwd=WEhwcFM2bHdVSTBKVzh5VVd4QXhMQT09   Meeting ID: 655 2418 3874 Passcode: 309372 Kietz Tove
Tigerstedt Christa
2020-10-08 09:00 - 11:30 Service design - Workshop 2: Personas https://arcada.zoom.us/j/61183978029?pwd=TWl4RkU5RVlpMmFsM2ZXelZMT3R6dz09   Meeting ID: 611 8397 8029 Passcode: 008016 Kietz Tove
2020-10-13 09:00 - 11:30 Service design - Workshop 3: Customer journeys https://arcada.zoom.us/j/68105732930?pwd=YStKbFBsbTJpNzhZL0p0QUpvczdlZz09   Meeting ID: 681 0573 2930 Passcode: 518960 Kietz Tove
2020-10-20 08:30 - 11:00 Service design - Workshop 4: Ideation and Creativity Zoomlink:Join Zoom Meeting https://arcada.zoom.us/j/64779402882?pwd=Z2daZEY1bU1OSGJ5UE0zRC9UOEE5dz09 Meeting ID: 647 7940 2882 Passcode: 888021 Kietz Tove
Tigerstedt Christa
2020-10-29 09:15 - 11:45 Service design - Workshop 5: Storyboards https://arcada.zoom.us/j/66041553637?pwd=ZUkzWmRUbmMrOCthLzV6NW1QM1RjUT09   Meeting ID: 660 4155 3637 Passcode: 910993 Kietz Tove
2020-11-02 09:00 - 11:30 Service design - Workshop 6: Digital Solutions for Service Development If possible (= restrictions on campus allows) then we will have a workshop on campus. Self-paced assignments in its. Kietz Tove
Tigerstedt Christa
2020-11-09 14:00 - 16:30 Service design - HOMEWORK READ: Ralphie, BeMama, Liza Homework week - see instructions in itslearning - read articles and submit
2020-11-18 12:15 - 14:45 Service design - Workshop 7: Prototyping https://arcada.zoom.us/j/62660915990?pwd=V0s4WWtSQ1JNU243TUxGblY1SEZDQT09   Meeting ID: 626 6091 5990 Passcode: 536439   At campus teams come to B518 ? bring your own mask, thank you. Kietz Tove
Tigerstedt Christa
2020-11-18 12:15 - 17:00 B518 Prototyping, Service design
2020-11-27 13:00 - 16:00 Service design - Workshop 8: Presentations Join Zoom Meeting https://arcada.zoom.us/j/63293418636?pwd=Smk1eHdlUDYxbFNoaFdZdzB1OVkzdz09   Meeting ID: 632 9341 8636 Passcode: 312839 Forsström Mikael
Kietz Tove
Tigerstedt Christa

Course and curriculum search