The course is included in these curricula and study modules
The course takes place in period
3 (2021-01-01 to 2021-03-21)
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
2
Total number of ECTS
5 cr
Competency aims
The aim of the course is that the student knows
the practice of optimizing and focusing on strategies that
increase the quantity, quality and lifetime value of a company's
marketing funnel.
The student is introduced to different digital channels and can use
these to build awareness. The student
understands the difference between outbound and inbound
marketing and manages to combine the best of both worlds to raise
awareness and reach customers.
Learning outcomes
After completing the course, the student should:
- Know the principles of growth marketing and growth hacking
- Know the concept of inbound and outbound marketing
- Be able to grow an audience and test various digital channels
- Be able to see the advantages of a data-driven
approach
- Be able to calculate and report back on
different growth metrics
- Be able to develop strategies for a multi-
device and multi-channel approach
Course contents
- PPC
- Social media campaigns
- Content Marketing
- Email marketing
- Analytics
- Growth marketing and growth hacking
- Inbound and outbound marketing
- landing pages
Recommended or required reading
Ward Mattias. 2016. Data driven marketing.
Ellis Sean. 2017. Hacking Growth: How Today's
Fastest-Growing
Companies Drive Breakout Success
Study activities
- Lectures - 35 hours
- Excursions and demonstrations - 10 hours
- Individual- and group instruction - 5 hours
- Practical exercises - 20 hours
- Project- and production work/artistic activities - 40 hours
- Internet-based studies - 23 hours
Workload
- Total workload of the course: 133 hours
- Of which autonomous studies: 133 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
- Demonstrations and proficiency exams
- Essays, reports, productions and portfolio
Assessment requirements
To pass the course the student should accomplish
the following:
Hand-in assignments according to deadlines in
itslearning.
Teacher
Forsström Mikael
Examiner
Forsström Mikael
Home page of the course
Group size
No limit (48 students enrolled)
Assignments valid until
12 months after course has ended
Course enrolment period
2020-12-08 to 2021-01-07
Assessment methods
- Date will be announced later - Demonstrations and presentations
- Date will be announced later - Reports and productions
Date | Time | Room | Title | Description | Organizer |
---|---|---|---|---|---|
2021-01-14 | 09:00 - 11:00 | Growth Marketing | Forsström Mikael | ||
2021-01-19 | 09:00 - 12:00 | Growth Marketing | Forsström Mikael | ||
2021-01-28 | 09:00 - 12:00 | Growth Marketing | Forsström Mikael | ||
2021-02-02 | 09:00 - 12:00 | Growth Marketing | Forsström Mikael | ||
2021-02-11 | 09:00 - 12:00 | Growth Marketing | Forsström Mikael | ||
2021-02-18 | 09:00 - 12:00 | Growth Marketing | Forsström Mikael | ||
2021-03-04 | 09:00 - 12:00 | Growth Marketing | Forsström Mikael | ||
2021-03-11 | 09:00 - 12:00 | Growth Marketing | Forsström Mikael |