The course is included in these curricula and study modules
- Business administration 2013 (marketing) - Marketing
- Business administration 2014 (marketing) - Marketing
- Business administration 2015 (marketing) - Marketing
- Business administration 2016 (marketing) - Marketing
- Business administration 2017 (marketing) - Marketing
- Business administration 2018 (marketing) - Marketing
- Business administration 2019 - Marketing
- Business administration 2020 - Marketing
- International business 2019 - Marketing
- International business 2020 - Marketing
The course takes place in period
1 (2020-08-01 to 2020-10-25)
Level/category
Professional studies
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
2
Total number of ECTS
5 cr
Competency aims
Upon completing the course students understand
the importance of developing a marketing strategy
and they understand the fundamentals of creating
customer value, branding and product strategy.
The students will also be knowledgeable in how to
conduct market research.
Learning outcomes
Upon completing the course students know the
critical components of marketing strategy and -
management and they can conduct or participate in
marketing research projects.
Course contents
Developing strategies, Collecting information and
estimating demand, conducting market research,
shaping the market offerings, connecting with
customers, building brands.
Prerequisites and co-requisites
Introduction to Marketing
Previous course names
None
Additional information
Attendance is highly recommended throughout the
course. The rules concerning attendance and
grading will be explained during the first
session.
The information given in this course description
is subject to change!
Recommended or required reading
Kotler, Philip & Keller, Kevin Lane: "Marketing
Management" 15th Global edition
Study activities
- Lectures - 35 hours
- Small-group work - 10 hours
- Project- and production work/artistic activities - 10 hours
- Individual studies - 80 hours
Workload
- Total workload of the course: 135 hours
- Of which autonomous studies: 135 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
- Exams (written-, oral-, home-)
- Assignments
Assessment requirements
Examination, assignments, maybe project
The details of assignments and ev. project will
be
given during the lectures, by email, and on Its
Learning.
Ther will be one bookexam during Period 1 and two
re-examinations during Period 2 and 3.
Teacher
- Kietz Tove
- Pehrsson Patrik
Examiner
Kietz Tove
Home page of the course
Group size
No limit (59 students enrolled)
Assignments valid until
12 months after course has ended
Course enrolment period
2020-05-18 to 2020-09-01
Assessment methods
- Date of examination will be announced later - Exams
- Date will be announced later - Other assignments
| Date | Time | Room | Title | Description | Organizer |
|---|---|---|---|---|---|
| 2020-09-01 | 10:00 - 12:30 | Strategic Marketing and Research | Join Zoom Meeting https://arcada.zoom.us/j/61831402675?pwd=QWdrV2hicUZyekFyblgvSnFMWEN0Zz09 Meeting ID: 618 3140 2675 Passcode: 210495 One tap mobile +358972522471,,61831402675# Finland +358341092129,,61831402675# Finland Dial by your location +358 9 7252 2471 Finland +358 3 4109 2129 Finland +358 9 4245 1488 Finland Meeting ID: 618 3140 2675 Find your local number: https://arcada.zoom.us/u/cd6LD3S4HT Join by SIP 61831402675@109.105.112.236 61831402675@109.105.112.235 Join by H.323 109.105.112.236 109.105.112.235 Meeting ID: 618 3140 2675 Passcode: 210495 | Kietz Tove Pehrsson Patrik |
|
| 2020-09-03 | 10:00 - 12:30 | Strategic Marketing and Research | Join Zoom Meeting https://arcada.zoom.us/j/64396790879?pwd=cWlrM0srVWpMdG1pWGpSUTFnQWFtdz09 Meeting ID: 643 9679 0879 Passcode: 294859 One tap mobile +358942451488,,64396790879# Finland +358972522471,,64396790879# Finland Dial by your location +358 9 4245 1488 Finland +358 9 7252 2471 Finland +358 3 4109 2129 Finland Meeting ID: 643 9679 0879 Find your local number: https://arcada.zoom.us/u/ccoPVDoWrH Join by SIP 64396790879@109.105.112.236 64396790879@109.105.112.235 Join by H.323 109.105.112.236 109.105.112.235 Meeting ID: 643 9679 0879 Passcode: 294859 | Kietz Tove Pehrsson Patrik |
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| 2020-09-08 | 09:00 - 11:30 | Strategic Marketing and Research | https://arcada.zoom.us/j/63362700718?pwd=QnV6Vk5IdGZBNDlsRzJyekg5NUMwdz09 Meeting ID: 633 6270 0718 Passcode: 330158 | Kietz Tove Pehrsson Patrik |
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| 2020-09-11 | 13:00 - 15:30 | Strategic Marketing and Research | Join Zoom Meeting https://arcada.zoom.us/j/63672435033?pwd=T3IrNVV3aVlMYkxOMVZqSUw4RFpRQT09 Meeting ID: 636 7243 5033 Passcode: 314221 | Kietz Tove Pehrsson Patrik |
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| 2020-09-15 | 13:30 - 16:00 | Strategic Marketing and Research | https://arcada.zoom.us/j/66142661307?pwd=L3pZYWlrZ0xVYWZ5d3I4MnZSY2U4UT09 Meeting ID: 661 4266 1307 Passcode: 557653 | Kietz Tove Pehrsson Patrik |
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| 2020-09-17 | 13:30 - 16:00 | Strategic Marketing and Research | https://arcada.zoom.us/j/68829054098?pwd=R3BmcVRSRG5sMnZaazV3bVd6bDBVZz09 Meeting ID: 688 2905 4098 Passcode: 662798 | Kietz Tove Pehrsson Patrik |
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| 2020-09-22 | 08:30 - 11:00 | Strategic Marketing and Research | https://arcada.zoom.us/j/63875333578?pwd=eGJNVnlZVjdtTGhYM0ZmV1JmUlgvdz09 Meeting ID: 638 7533 3578 Passcode: 770995 | Kietz Tove Pehrsson Patrik |
|
| 2020-09-24 | 08:30 - 11:00 | Strategic Marketing and Research | https://arcada.zoom.us/j/63884321459?pwd=N0xOR2JTQU9nTkJubHBueUFSM3UzQT09 Meeting ID: 638 8432 1459 Passcode: 674692 | Kietz Tove Pehrsson Patrik |
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| 2020-09-29 | 11:30 - 14:00 | Strategic Marketing and Research | https://arcada.zoom.us/j/65912342568?pwd=UmVYUjl5ei9hTFcrKzczK0ZNV2ZvUT09 Meeting ID: 659 1234 2568 Passcode: 697112 | Kietz Tove Pehrsson Patrik |
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| 2020-10-01 | 13:30 - 16:00 | Strategic Marketing and Research | https://arcada.zoom.us/j/63877868460?pwd=U3YyWjVUSnQ2MjZRZTFGeUVuVjBzQT09 Meeting ID: 638 7786 8460 Passcode: 999344 | Kietz Tove Pehrsson Patrik |
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| 2020-10-07 | 09:00 - 11:30 | Strategic Marketing and Research | https://arcada.zoom.us/j/65717837549?pwd=NnNVZEp2NWExY2ViREpiL0F1Y1FaZz09 Meeting ID: 657 1783 7549 Passcode: 541914 | Kietz Tove Pehrsson Patrik |
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| 2020-10-08 | 12:00 - 14:30 | Strategic Marketing and Research | https://arcada.zoom.us/j/65520409431?pwd=bGdHZDhKLzlmb0lhK1BBWU03UzdUQT09 Meeting ID: 655 2040 9431 Passcode: 234302 | Kietz Tove Pehrsson Patrik |
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| 2020-10-13 | 13:15 - 15:45 | Strategic Marketing and Research | https://arcada.zoom.us/j/63563540341?pwd=dWM4ZXEwMWFCQUZvK1Z6dFNKZ0FRQT09 Meeting ID: 635 6354 0341 Passcode: 618710 | Kietz Tove Pehrsson Patrik |
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| 2020-10-15 | 13:15 - 15:45 | Strategic Marketing and Research | Join Zoom Meeting https://arcada.zoom.us/j/66935375697?pwd=a1prcFRsUWZxNDFrU0ljc1VHckVaZz09 Meeting ID: 669 3537 5697 Passcode: 651842 | Kietz Tove Pehrsson Patrik |
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| 2020-10-20 | 08:30 - 11:00 | Strategic Marketing and Research | Join Zoom Meeting https://arcada.zoom.us/j/62581450839?pwd=ZHdZNnBqK0x6ZWtPOUMrQnFRdWlLQT09 Meeting ID: 625 8145 0839 Passcode: 238897 | Kietz Tove Pehrsson Patrik |
|
| 2020-10-22 | 08:15 - 10:45 | Strategic Marketing and Research - Exam | Zoomlink will be provided here: | Kietz Tove Pehrsson Patrik |
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| 2020-11-19 | 13:00 - 15:30 | Strategic Marketing and Research- Re-exam 1 | Zoomlink will be provided here: | Kietz Tove Pehrsson Patrik |
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| 2020-12-10 | 13:00 - 15:30 | Strategic Marketing and Research - Re-exam 2 | Zoomlink will be provided here: | Kietz Tove Pehrsson Patrik |