The course is included in these curricula and study modules
Level/category
Teaching language
Swedish
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
2
Total number of ECTS
5 cr
Competency aims
The aim of the course is to identify which are the driving fact in travel and tourism. To understand all of many motives and needs which influence guests traveling. Demand and supply must be in harmony to each other and special important is to know how to plan and develop interesting products for the guests.
Learning outcomes
At the end of the course the student is expected to be able to understand motivators for travel and tourism. He/she can identify the most significant push and pull factors depending travelers generating region and also tourist destination region. He/she is able to evaluate the positive and negative impacts of travel and tourism in a destination. He/she has knowledge to plan adequate product for a guest to give him/her possibilities to experiences .
Course contents
Motives and needs
Supply and demand
Product innovations and processes
Service design
Society context
Experience business
Prerequisites and co-requisites
Introduction to tourism industry, 80 cr passed
Previous course names
no courses from before
Additional information
This course coordinates with courses Cultures and Consumer behaviour . Fieldwork will be included in this course.
Recommended or required reading
Swarbrooke,J.&Horner.S.2001.Consumer behavior in Tourism.Butterworth-Heinemann
Cooper&al, 2005, Tourism,Principles and Practice , some parts
Komppula&Boxberg.2002.Matkailuyrityksen tuotekehitys
Articles and research results
Other books will be recommend at course start
Study activities
- Lectures - 30 hours
- Excursions and demonstrations - 10 hours
- Individual- and group instruction - 10 hours
- Project- and production work/artistic activities - 20 hours
- Individual studies - 23 hours
- field studies - 40 hours
Workload
- Total workload of the course: 133 hours
- Of which autonomous studies: 133 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Multiform education
Assessment methods
- Exams (written-, oral-, home-)
- Demonstrations and proficiency exams
- Essays, reports, productions and portfolio
Assessment requirements
All given assignments must be passed in time, also asssignemnets for study trips. Your performance in group must be accepted of other group members.
Teacher
- Aittoniemi Hellevi
- Bäck Maria
Examiner
Aittoniemi Hellevi
Home page of the course
Group size
No limit
Assignments valid until
Until date 2014-09-30
Assessment methods
- 2014-05-15 - Exams
- Date will be announced later - Demonstrations and presentations
- 2014-05-13 - Reports and productions
- Date will be announced later - Other assignments