The course takes place in period

2 (2019-10-28 to 2019-12-31)

Level/category

Professional studies

Teaching language

Swedish

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

1

Total number of ECTS

5 cr

Competency aims

The aim of the course is to give the student an understanding about basic marketing theories applied to the cultural field

Learning outcomes

At the end of the course the student is expected to be able to apply basic marketing theories and methods in the cultural field

Course contents

Practical and theoretical knowledge about marketing and marketing in the cultural sector. Emphasise on municipalities, visual art and theater. And also focus on branding

Prerequisites and co-requisites

None

Previous course names

None

Additional information

Presence is essential for grading

Recommended or required reading

itslearning

Study activities

  • Lectures - 30 hours
  • Excursions and demonstrations - 5 hours
  • Project- and production work/artistic activities - 20 hours
  • Individual studies - 65 hours
  • Internet-based studies - 10 hours
  • Seminars - 5 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

  • Exams (written-, oral-, home-)
  • Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should pass the following examinations: 1. attendance (10p) 2. assignments (30p) 3. Essay (40p) 4. Oral exam 12.12 (20p)

Teacher

  • Bäck Maria
  • Silin Richard

Examiner

Bäck Maria

Home page of the course

https://arcada.itslearning.com/

Group size

No limit (26 students enrolled)

Assignments valid until

Until date 2020-07-31

Course enrolment period

2019-10-14 to 2019-11-10

Assessment methods

  • 2019-12-12 - Exams
  • 2019-12-22 - Reports and productions
  • 2019-11-30 - Other assignments
Room reservations
Date Time Room Title Description Organizer
2019-10-28 14:00 - 15:30 D173 Marknadsföring - konst, kultur och den kreativa branschen Bäck Maria
Lohi Noora
Silin Richard
2019-10-31 12:30 - 15:00 A311 Marknadsföring - konst, kultur och den kreativa branschen Bäck Maria
2019-11-05 12:30 - 15:00 B328 Marknadsföring - konst, kultur och den kreativa branschen Bäck Maria
2019-11-07 12:30 - 15:00 B326 Marknadsföring - konst, kultur och den kreativa branschen Bäck Maria
2019-11-12 12:30 - 15:00 B326 Marknadsföring - konst, kultur och den kreativa branschen Bäck Maria
2019-11-14 12:30 - 15:00 B328 Marknadsföring - konst, kultur och den kreativa branschen Bäck Maria
2019-11-19 12:30 - 15:00 A511 Marknadsföring - konst, kultur och den kreativa branschen Bäck Maria
2019-11-26 12:30 - 15:00 Marknadsföring - konst, kultur och den kreativa branschen Träff vid YLE enligt instrukioner på itslearning Bäck Maria
2019-11-29 14:00 - 21:30 Marknadsföring - konst, kultur och den kreativa branschen Bäck Maria
2019-11-30 08:30 - 20:00 Marknadsföring - konst, kultur och den kreativa branschen Bäck Maria
2019-12-05 12:30 - 15:00 B328 Marknadsföring - konst, kultur och den kreativa branschen Bäck Maria
2019-12-12 12:30 - 16:00 Ingen lektion i Marknadsföring idag! Sjukdomsfall! Bäck Maria
Löv Monica

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