Level/category

Professional studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

3

Total number of ECTS

5 cr

Competency aims

The aim of the course is to develop a strategic use of IT solutions and applications that strengthen an organization's online presence.

Learning outcomes

At the end of the course the student is expected to be create a strong online presence for an organization. Different solutions with focus on value creation for both the customer and the organization are used.

Course contents

- Development of an organizations web site - Use of digital marketing to tie together an organization with interested parties. - Development and implementation of the communication between the company and its customers via digital channels. - Report on project work both in writing and development of a website with related online activities.

Prerequisites and co-requisites

None

Previous course names

N/A

Additional information

none

Recommended or required reading

Chaffey, David et. al. Internet Marketing - Strategy, implementation and practice.Prentice Hall. ISBN 978-0-273-69405-2 Articles, compendium and material on Arcada's Learning Management System (itslearning). Material from several books that are presented at course start.

Study activities

  • Lectures - 30 hours
  • Excursions and demonstrations - 10 hours
  • Practical exercises - 33 hours
  • Project- and production work/artistic activities - 40 hours
  • Internet-based studies - 20 hours

Workload

  • Total workload of the course: 133 hours
  • Of which autonomous studies: 133 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

  • Demonstrations and proficiency exams
  • Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should pass the following examinations: Examination 1: Write a report on the development of a company's digital services Examination 2: Implement a Web site and related activities within digital marketing Examination 3: Present the website and various activities in digital marketing in a final seminar

Teacher

Forsström Mikael

Examiner

Forsström Mikael

Home page of the course

https://arcada.itslearning.com/

Group size

No limit

Assignments valid until

Until date 2015-03-01

The timetable of the course

see ARBS

Assessment methods

  • Date will be announced later - Demonstrations and presentations
  • 2014-12-19 - Reports and productions

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