Professional studies

Teaching language


Type of course


Cycle/level of course


Recommended year of study


Total number of ECTS

5 cr

Competency aims

The aim of the course is to develop a strategic use
of IT solutions and applications that strengthen an
organization's service activities.

Learning outcomes

At the end of the course the student is expected to
be able to develop an organization's web site and it
solutions with focus on value creation for both the
customer and the organization.

Course contents

  • Development of an organizations web site

  • Use of digital marketing to tie together an organization with
    interested parties.

  • Development and implementation of the communication
    the company and its customers via digital channels.

  • Report on project work both in writing and
    development of a practical it solution.

Prerequisites and co-requisites


Previous course names

It för verksamhetsutveckling för marknadsförare
Produkters och tjänsters kvalitetsutveckling 5sp
(2005 - 2006)

Additional information


Recommended or required reading

Chaffey, David et. al.Internet Marketing -
Strategy, implementation and practice.Prentice
Hall. ISBN 978-0-273-69405-2

Articles, compendium and material on Arcada's
Learning Management System (itslearning).
Material from several books that are presented at
course start.

Study activities

  • Lectures - 30 hours
  • Excursions and demonstrations - 10 hours
  • Practical exercises - 33 hours
  • Project- and production work/artistic activities - 40 hours
  • Internet-based studies - 20 hours


  • Total workload of the course: 133 hours
  • Of which autonomous studies: 133 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

  • Demonstrations and proficiency exams
  • Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should pass the following
Examination 1: Write a report on the development of a
digital services
Examination 2: Implement a Web site and related activities
digital marketing
Examination 3: Present the website and various activities in
marketing in a final seminar


Forsström Mikael


Forsström Mikael

Group size

No limit

Assignments valid until

Until date 2014-09-30

Assessment methods

  • Date will be announced later - Demonstrations and presentations
  • Date will be announced later - Reports and productions

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