Level/category

Professional studies

Teaching language

Swedish

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

3

Total number of ECTS

5 cr

Competency aims

The aim of the course is to develop a strategic use of IT solutions and applications that strengthen an organization's service activities.

Learning outcomes

At the end of the course the student is expected to be able to develop an organization's web site and it solutions with focus on value creation for both the customer and the organization.

Course contents

- Development of an organizations web site - Use of digital marketing to tie together an organization with interested parties. - Development and implementation of the communication between the company and its customers via digital channels. - Report on project work both in writing and development of a practical it solution.

Prerequisites and co-requisites

None

Previous course names

It för verksamhetsutveckling för marknadsförare (2006-2008) Produkters och tjänsters kvalitetsutveckling 5sp (2005 - 2006)

Additional information

none

Recommended or required reading

Chaffey, David et. al.Internet Marketing - Strategy, implementation and practice.Prentice Hall. ISBN 978-0-273-69405-2 Articles, compendium and material on Arcada's Learning Management System (itslearning). Material from several books that are presented at course start.

Study activities

  • Lectures - 30 hours
  • Excursions and demonstrations - 10 hours
  • Practical exercises - 33 hours
  • Project- and production work/artistic activities - 40 hours
  • Internet-based studies - 20 hours

Workload

  • Total workload of the course: 133 hours
  • Of which autonomous studies: 133 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

  • Demonstrations and proficiency exams
  • Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should pass the following examinations: Examination 1: Write a report on the development of a company's digital services Examination 2: Implement a Web site and related activities within digital marketing Examination 3: Present the website and various activities in digital marketing in a final seminar

Teacher

Forsström Mikael

Examiner

Forsström Mikael

Home page of the course

https://arcada.itslearning.com/

Group size

No limit

Assignments valid until

Until date 2014-09-30

Assessment methods

  • Date will be announced later - Demonstrations and presentations
  • Date will be announced later - Reports and productions

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