The course is included in these curricula and study modules
- Information technology (fe 2002 - 2004) - Marketing (alternative studies)
- International business logistics (fe 2002 - 2004) - Marketing (alternative studies)
- Marketing and communication (fe 2002 - 2004) - Marketing (alternative studies)
- Accounting and cost analysis (fe 2002 - 2004) - Marketing (alternative studies)
Level/category
Teaching language
Swedish
Type of course
Compulsory
Recommended year of study
2
Total number of ECTS
3 cr
Competency aims
The course objective is to introduce e-commerce from a Business perspective rather than from a technological perspective. Concepts, the influence of e-commerce and different techniques are also presented.
Learning outcomes
- The student can identify business critical processes
- The student can define opportunities, problems and risks with e-commerce
- The student can compare different business models for e-commerce within different lines of business
- The student can analyze and reflect over different electronic marketplaces and their funcionality
- The student has a good command of the principles of advertising, order handling and payments on the Internet
Course contents
- Foundations of Electronic Commerce
- Opportunities, problems and risks
- Business Models
- Internet sales; advertising, order handling, payments
Prerequisites and co-requisites
Introduction to Marketing
Recommended or required reading
P. Fredholm, Elektroniska Affärer, Femte upplagan, 2002 ISBN 91-44-02480-0
Upplaga 4 från år 2000 kan även användas
+
Material som delas ut under föreläsningar
Study activities
- Lectures
- Group work
- Counselling
- Assignments
- Presentations
- Case studies
- Individual work
Workload
- Total workload of the course: 0 hours
- Of which autonomous studies: 0 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Multiform education
Assessment methods
Written tests
Examiner
Forsström Mikael
Home page of the course
Group size
No limit
Assignments valid until
Until further notice