The course is included in these curricula and study modules

  • Information technology (fe 2002 - 2004) - Marketing (alternative studies)
  • International business logistics (fe 2002 - 2004) - Marketing (alternative studies)
  • Marketing and communication (fe 2002 - 2004) - Marketing (alternative studies)
  • Accounting and cost analysis (fe 2002 - 2004) - Marketing (alternative studies)

Level/category

Professional studies

Teaching language

Swedish

Type of course

Compulsory

Recommended year of study

2

Total number of ECTS

3 cr

Competency aims

The course objective is to introduce e-commerce from a Business perspective rather than from a technological perspective. Concepts, the influence of e-commerce and different techniques are also presented.

Learning outcomes

  • The student can identify business critical processes
  • The student can define opportunities, problems and risks with e-commerce
  • The student can compare different business models for e-commerce within different lines of business
  • The student can analyze and reflect over different electronic marketplaces and their funcionality
  • The student has a good command of the principles of advertising, order handling and payments on the Internet

Course contents

  • Foundations of Electronic Commerce
  • Opportunities, problems and risks
  • Business Models
  • Internet sales; advertising, order handling, payments

Prerequisites and co-requisites

Introduction to Marketing

Recommended or required reading

P. Fredholm, Elektroniska Affärer, Femte upplagan, 2002 ISBN 91-44-02480-0
Upplaga 4 från år 2000 kan även användas
+
Material som delas ut under föreläsningar

Study activities

  • Lectures
  • Group work
  • Counselling
  • Assignments
  • Presentations
  • Case studies
  • Individual work

Workload

  • Total workload of the course: 0 hours
  • Of which autonomous studies: 0 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

Written tests

Examiner

Forsström Mikael

Home page of the course

Group size

No limit

Assignments valid until

Until further notice

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