The course is included in these curricula and study modules

Level/category

General studies

Teaching language

Swedish

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

2

Total number of ECTS

5 cr

Competency aims

The course objective is to introduce e-business from a Business perspective rather than from a technological perspective. Concepts, the influence of e-commerce and different techniques are also presented.

Learning outcomes

- The student can identify business critical processes - The student can define opportunities, problems och risks with eCommerce - The student can compare different business models for eCommerce within different lines of business - The student can analyze and reflect over different electronic marketplaces and their functionality - The student has a good command of the principles for advertising, order handling and payments on the Internet Students are able to work in teams and implement a fully functional webshop.

Course contents

- Foundations of Electronic Commerce - Opportunities, problems and risks - Business Models - Internet sales; Advertising, order handling, payments - Platforms for e-business - Webshop implementation in Arbit e-Business Lab

Prerequisites and co-requisites

Introduction to Marketing

Previous course names

Elektronisk handel

Additional information

none

Recommended or required reading

Material available in itslearning, Arcada e- learning environment

Study activities

  • Lectures - 40 hours
  • Excursions and demonstrations - 5 hours
  • Practical exercises - 10 hours
  • Small-group work - 5 hours
  • Project- and production work/artistic activities - 43 hours
  • Internet-based studies - 30 hours

Workload

  • Total workload of the course: 133 hours
  • Of which autonomous studies: 133 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

  • Demonstrations and proficiency exams
  • Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should pass the following examinations: Examination 1 : Report on the process of implementing a webshop for a company Examination 2 : Implement a functional webshop i Arcadas e- business lab Examination 3 : Present the business idea and implemented webshop in a final seminar

Teacher

Forsström Mikael

Examiner

Forsström Mikael

Home page of the course

https://arcada.itslearning.com/

Group size

No limit

Assignments valid until

12 months after course has ended

Assessment methods

  • Date will be announced later - Demonstrations and presentations
  • Date will be announced later - Reports and productions

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