The course takes place in period

  • 3 (2020-01-01 to 2020-03-22)
  • 4 (2020-03-23 to 2020-07-31)

Level/category

Extension studies

Teaching language

English

Type of course

Optional

Cycle/level of course

First

Recommended year of study

3

Total number of ECTS

5 cr

Competency aims

The aim of the course is that students will learn the basics of design thinking and service design as well as methodologies and approaches currently used as best practices in business environment. Students will know how to think about the behavioural touchpoints a user may have within a company, and how those touchpoints can be better designed to support a more comprehensive and purposeful customer experience (business value). The aim is also that students will learn to think about narrative structures, and consider products and services in a larger, experiential context.

Learning outcomes

After the completion of the course, students: - Understand the fundamental concepts of design thinking - Understand the fundamental concepts of service design - Understand the importance of a customer experience - Understand the concepts of scenario development and storytelling - Understand methods for customer journey mapping, ideation, prototyping and testing

Course contents

- design thinking - service design - buyer persona - customer journey mapping - storytelling - scenario development - prototyping

Prerequisites and co-requisites

Basic business courses need to be completed, especially marketing

Additional information

This course is the second course of the module Digital Transformation. The module is planned to be taken as a whole 15 credits package. The other two courses are called Strategies in a Digital Economy and Customer experience Management. Due to the exceptional situation created by the Coronavirus and the closing of the University, the course has been altered in the following way: the rest of the course is done online SEE ITSLEARNING FILE WITH NEW EXAMINATION AND TIMESCHEDULE.

Recommended or required reading

This is Service Design Thinking : Basics-Tools- Cases Stickdorn, Marc ; Schneider, Jakob BIS Publishers 2012. 1st ed Ebook Central Yrkeshögskolan Arcada - Arcada Finna Material in itslearning Various blogs, websites and handbooks on the web

Study activities

  • Lectures - 10 hours
  • Excursions and demonstrations - 10 hours
  • Practical exercises - 50 hours
  • Project- and production work/artistic activities - 40 hours
  • Internet-based studies - 25 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Exams (written-, oral-, home-)
  • Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should pass the following examinations: Course book assignments online Workshop productions Reflective assignments DETAILED INFORMATION ABOUT EXAMINATION WILL BE TOLD DURING MANDATORY INTRODUCTION LECTURE.

Teacher

  • Kietz Tove
  • Tigerstedt Christa

Examiner

Kietz Tove

Home page of the course

https://arcada.itslearning.com/

Group size

No limit (30 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2019-12-24 to 2020-03-08

Assessment methods

  • Date of examination will be announced later - Exams
  • Date will be announced later - Reports and productions
Room reservations
Date Time Room Title Description Organizer
2020-03-09 08:30 - 12:30 B320 Service design Kietz Tove
Tigerstedt Christa
2020-03-11 12:45 - 15:45 D4107-08 Service design Kietz Tove
Tigerstedt Christa
2020-03-23 09:15 - 12:15 Service design Starting in Zoom at 9.15: https://arcada.zoom.us/j/7567553130 Kietz Tove
Tigerstedt Christa
2020-03-24 09:15 - 12:15 Service design kietztov@arcada.fi is inviting you to a scheduled Zoom meeting. Topic: Service Design workshop Storyboards Time: Mar 24, 2020 09:15 AM Kiev Join Zoom Meeting https://arcada.zoom.us/j/3387571300 Kietz Tove
Tigerstedt Christa
2020-03-30 09:15 - 12:15 Service design Join Zoom Meeting https://arcada.zoom.us/j/466517852 Kietz Tove
Tigerstedt Christa
2020-04-01 13:00 - 16:00 Service design Join Zoom Meeting https://arcada.zoom.us/j/754967577 Kietz Tove
Tigerstedt Christa
2020-04-06 10:00 - 12:00 Service design Presentations of Prototypes in Zoom. Link will be provided here and in itslearning. Forsström Mikael
Kietz Tove
Tigerstedt Christa

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