Level/category

Professional studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

3

Total number of ECTS

5 cr

Competency aims

* Customer Insight Management * CRM systems and data * GDPR understanding

Learning outcomes

After completion of the course the student has an understanding of customer insights management and understands and can utilize information stored in a CRM system. The student is also knowledgeable in GDPR and its implications for businesses.

Course contents

The course consists of lectures as well as individual and group assignments.

Recommended or required reading

Published at course start.

Study activities

  • Lectures - 21 hours
  • Individual studies - 114 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Exams (written-, oral-, home-)
  • Essays, reports, productions and portfolio

Assessment requirements

Detailed instructions will be provided at course start.

Teacher

Pehrsson Patrik

Examiner

Pehrsson Patrik

Home page of the course

https://arcada.itslearning.com/

Group size

No limit

Assignments valid until

12 months after course has ended

Assessment methods

  • Date of examination will be announced later - Exams
  • 2020-02-10 - Reports and productions

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