The course takes place in period

3 (2020-01-01 to 2020-03-22)

Level/category

Professional studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

2

Total number of ECTS

5 cr

Competency aims

The aim of the course is to introduce the student to digital business development in a tourism context. By using the design sprint method, a time-constrained process, and utlizing design thinking the student is able to introduce a new service to the market. The student knows after the completion of the course what it takes to create a positive customer experience with a goal to deliver real value at every single customer touch point.

Learning outcomes

At the end of the course the student: - knows new emerging technologies - is able to analyze and improve different online services - is able to develop strategies for a multi-device and multi-channel approach - is familiar with the customer oriented approach and can implement it to reach customers online - is able to monitor and analyse customer experiences across various touchpoints - can optimize for better experiences and interactions based on multiple metrics - is familiar with the design sprint method and knows how to use it when bringing a new service to the market.

Course contents

- content marketing - Usability tests - Traffic Analysis - Conversions - Search Engine Optimization - Customer Experience Journey - design thinking - design sprint method

Prerequisites and co-requisites

Introduction to the Tourism Industry

Recommended or required reading

Knapp, J., Zeratsky, J. & Kowitz, B. 2016. Sprint: How to solve big problems and test new ideas in just five days. New York: Simon & Schuster Paperbacks. Bly, R. W. 2018. The digital marketing handbook: A step-by-step guide to creating websites that sell. [Irvine, California]: Entrepreneur Press. Linkedin Learning and itslearning material

Study activities

  • Lectures - 30 hours
  • Excursions and demonstrations - 10 hours

Workload

  • Total workload of the course: 40 hours
  • Of which autonomous studies: 40 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Demonstrations and proficiency exams
  • Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should accomplish the following: Hand-in assignments during the course.

Teacher

Forsström Mikael

Examiner

Forsström Mikael

Home page of the course

https://arcada.itslearning.com/

Group size

No limit (20 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2019-12-05 to 2020-01-08

Assessment methods

  • Date will be announced later - Demonstrations and presentations
  • Date will be announced later - Reports and productions
Room reservations
Date Time Room Title Description Organizer
2020-01-14 13:00 - 16:00 E384 Digital Service Development Forsström Mikael
2020-01-23 09:15 - 13:00 E384 Digital Service Development Forsström Mikael
2020-01-30 09:15 - 13:00 E384 Digital Service Development Forsström Mikael
2020-02-06 09:15 - 13:00 E384 Digital Service Development Forsström Mikael
2020-02-11 12:15 - 16:00 E384 Digital Service Development Forsström Mikael
2020-02-27 08:30 - 12:00 E384 Digital Service Development Forsström Mikael
2020-03-05 13:15 - 16:00 E384 Digital Service Development Forsström Mikael

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