The course takes place in period

2 (2019-10-28 to 2019-12-31)

Level/category

Professional studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

2

Total number of ECTS

5 cr

Competency aims

The aim of the course is to give an umbrella view of the digital marketing space and its components

Learning outcomes

At the end of the course the student is expected to be able to... - describe concepts of digital marketing - understand online consumer behavior processes - explore options for building traffic to Web sites - review the role of social media in marketing - explain the special characteristics of mobile marketing - analyze digital marketing activities

Course contents

- Digital concepts and definitions - The digital customer: motivation to be online, digital purchasing processes etc. - Basic logic in online media: paid, earned and owned (PEO) - Online advertising - Social Media and content marketing - Mobile marketing - E-mail marketing

Prerequisites and co-requisites

Basics in Marketing

Study activities

  • Lectures - 25 hours
  • Small-group work - 10 hours
  • Project- and production work/artistic activities - 50 hours
  • Individual studies - 40 hours
  • Seminars - 10 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should pass the following examinations: Examination 1 .... Examination 2.... etc. (examinations include written examination tests, demonstrations and presentations, reports and produktions, essays, and also presence at specified occasions) The examinations contribute to the final grade as follows: ...

Teacher

  • Eriksson Niklas
  • Henriksson Robert
  • Kietz Tove

Examiner

Henriksson Robert

Home page of the course

https://arcada.itslearning.com/

Group size

No limit (83 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2019-10-14 to 2019-10-27

Assessment methods

Date will be announced later - Reports and productions
Room reservations
Date Time Room Title Description Organizer
2019-10-29 09:15 - 12:00 F249 Digital Marketing Landscape Eriksson Niklas
Henriksson Robert
Kietz Tove
2019-11-05 09:15 - 12:00 F249 Digital Marketing Landscape Kietz Tove
2019-11-12 09:15 - 12:00 F249 Digital Marketing Landscape Eriksson Niklas
2019-11-19 09:15 - 12:00 F249 Digital Marketing Landscape Eriksson Niklas
Henriksson Robert
Kietz Tove
2019-11-26 09:15 - 12:00 F249 Digital Marketing Landscape Henriksson Robert
Kietz Tove
2019-12-05 09:15 - 12:00 F249 Digital Marketing Landscape Kietz Tove
2019-12-16 09:15 - 12:00 D4107-08 Digital Marketing Landscape Eriksson Niklas
Henriksson Robert
2019-12-16 09:15 - 12:00 A510 Digital Marketing Landscape Eriksson Niklas
Henriksson Robert
2019-12-17 09:15 - 12:00 F249 Digital Marketing Landscape Henriksson Robert
Kietz Tove

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